PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL DENPASAR

  • I Gde Made Dharma Tatwa Dyatmika
  • Ida Bagus Sudiksa Universitas Udayana

Abstract

The purpose of this study was to determine the effect of promotion and retail services to impulsive buying Ramayana Mall in Denpasar. This study used a qualitative research using surveys and questionnaires to 150 respondents visitors Ramayana Mall Denpasar. Sampling technique using non-probability sampling. The data analysis technique used in this study is multiple linear regression. It was found that the promotion variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar and retail service variable positive and significant effect on impulsive buying Ramayana Mall in Denpasar.

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Author Biographies

I Gde Made Dharma Tatwa Dyatmika
Fakultas Ekonomi dan Bisnis
Ida Bagus Sudiksa, Universitas Udayana
Fakultas Ekonomi dan Bisnis
Published
2015-01-14
How to Cite
DYATMIKA, I Gde Made Dharma Tatwa; SUDIKSA, Ida Bagus. PENGARUH PROMOSI DAN PELAYANAN RITEL TERHADAP PEMBELIAN IMPULSIF DI RAMAYANA MALL DENPASAR. E-Jurnal Manajemen, [S.l.], v. 4, n. 1, jan. 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/10007>. Date accessed: 22 nov. 2024.
Section
Articles

Keywords

Promosi; Pelayanan Ritel; Pembelian Impulsif

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