TANGGUNG JAWAB PELAKU USAHA ATAS INFORMASI SUATU PRODUK MELALUI IKLAN YANG MENGELABUI KONSUMEN

  • Ni Putu Shinta Kurnia Dewi
  • I Nyoman Gatrawan

Abstract

This paper entitled “Entrepeneur’s Liability on Information a Product ThroughThe Poisoning This Consumer Advertising”. This paper uses normative methods andthe statute approach. In an effort to attract consumers to increase sales of its products,entrepreneur their products through advertising. However, it is often found thatadvertising provides information about a product which can not be verified so thatentrepreneur be betraying the trust of consumers. Consumers who feel aggrievedentitled to sue for damages and demand liability from entrepeneur.

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How to Cite
SHINTA KURNIA DEWI, Ni Putu; GATRAWAN, I Nyoman. TANGGUNG JAWAB PELAKU USAHA ATAS INFORMASI SUATU PRODUK MELALUI IKLAN YANG MENGELABUI KONSUMEN. Kertha Semaya : Journal Ilmu Hukum, [S.l.], oct. 2013. ISSN 2303-0569. Available at: <https://ojs.unud.ac.id/index.php/kerthasemaya/article/view/6713>. Date accessed: 22 oct. 2020.
Section
Articles

Keywords

Liability, Entrepeneur, Advertising, Consumer