Penerapan Metode Qualitty Function Deployment untuk Upaya Peningkatan Mutu Komoditi Bawang Merah (Allium ascalonicum) Varietas Lokal Kintamani

Abstrak

One of the main competitors of the Kintamani shallot commodity is the Brebes shallot. The market share of Brebes shallots is bigger than Kintamani, both at the local and national level. Improving the quality of the Kintamani shallot commodity needs to be done through a series of cultivation technical improvement to make it more in line with the needs and desires of consumers. The purpose of this study was to determine the criteria for the attributes of shallot products needed and desired by consumers, to assess the quality of the Kintamani shallots compared to Brebes shallots and to improve the activities that must be carried out by Kintamani farmers. This study uses the Quality Function Deployment (QFD) method with an analytical tool, namely the House of Quality matrix. The quality of shallots was evaluated based on 6 quality attributes, namely tuber cleanliness, tuber color, tuber size, tuber freshness, no rot in tubers, and pleasant aroma, with an importance rating scale of 1-5. The research respondents were 20 vegetable traders at Kreneng, Sanglah and Badung Market in Denpasar City. The results showed that of the 6 quality attributes of shallots evaluated, tuber size obtained the highest score with an average of 4.7 (very important), the score of the level of consumer satisfaction with the quality of Kintamai shallots averaged 2.85 (less satisfied). ), lower than Brebes shallots with a score of 4.55 (very satisfied). The results of the House of Quality matrix analysis show that the improvement efforts that must be carried out by Kintamani farmers are controlling pests and plant pest organisms (OPT) at the shallot cultivation stage with the highest importance weight of 29%, compared to other activities suggested to improve quality in accordance with consumer needs and desires.