Farmers’ Willingness to Pay Bio-Activators to Maintain Soil Fertility

Main Article Content

Rahayu Relawati Aniek Iriany Indah Prihartini Mona Fairuz Ramli

Abstract

How farmers are willing to pay bio-activators needs to be
studied. The purposes of this study are to analyze the
knowledge and use of bio-activators, as well as the
willingness to pay for bio-activators in rice farming. The
research was conducted in Malang Regency, with a sample
of 82 farmers from Ngajum and Gondanglegi Districts. Data
were analyzed by descriptive and multiple linear regression.
The results showed that the farmers are aware of one to
four brands of bio-activators, and three of the brands are
used by the rice farmers. The benefits of using bioactivators


that are mostly perceived by rice farmers are
fertilizing the soil and plants, thereby increasing the
production of rice farming. Willingness to pay for bioactivators


is based on the prevailing market price, there is
no willingness to pay a premium price. Factors that have a
positive effect on willingness to pay are land area and
benefits of bio-activators. The wider the agricultural land
owned by the farmer and the greater the perceived benefits,
the greater the value of willingness to pay will be. This
information can be taken into consideration for
manufacturers of bio-activators as a new introduction
before being released in the market.

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How to Cite
RELAWATI, Rahayu et al. Farmers’ Willingness to Pay Bio-Activators to Maintain Soil Fertility. SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 16, n. 3, p. 234 - 245, nov. 2022. ISSN 2615-6628. Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/91430>. Date accessed: 20 apr. 2024. doi: https://doi.org/10.24843/SOCA.2022.v16.i03.p01.
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