Development of Agritourism Based on Seaweed Farming
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Abstract
Nusa Penida Island in Bali has been known as one of popular tourist
destinations in Bali. Despite of tourism, Nusa Penida Island was
popular because of the seaweed production. However, the seaweed
production has declined in this island due to the domination of
tourism development. During the Covid-19 pandemic, some people
in this island have back to seaweed farming. This research aimed to
find out the potential of seaweed farming as an agritourism, and to
propose development strategies for agritourism in this island. Suana
Village was chosen as the location of this research because many
seaweed farming practices are still existed within this village area.
Data was collected by using literature review, observation, interviews,
and focus group discussion. Data analysis was undertaken by using
Internal-External Factor Analysis, IE Matrix, and SWOT Analysis.
Research findings suggested that agritourism based on seaweed
farming at Suana Village has some positive supports in terms of
tourist attractions, amenities, accessibility, and ancillary services
available in this village. The IE Matrix analysis suggested that the
grand strategies for the seaweed agritourism development are
product development and market penetration. It is also required
improvement of human resources. This research results show that it
is really important to build up competitiveness of development of
seaweed agritourism in order to link tourism and aquaculture in
Nusa Penida Island.
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