The Existence of Madura Local Food Commodity-Based Microbusinesses
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Jun 22, 2023
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Abstract
The importance of the existence of a business is to survive and have competitiveness in the midst of the current Covid-19 pandemic. The problem that is often faced by microbusiness in Bangkalan is that their strengths are less able to overcome weaknesses and threats. This study aims to determine the existence of microbusiness which will further produce strategic recommendations for survival. This research is through descriptive analysis, the variables studied are described. While qualitative analysis is used in assessing data sources, data reduction, and drawing conclusions which are analyzed using multiple linear regression analysis and SWOT. The results show that existence is influenced by purchasing power, product availability, and regulation. While the resulting strategic recommendations are not to increase production and inventory volumes during the pandemic, to create alternative income, to create alternative sales mechanisms, not to aggressively expand business, and to collaborate with banks as strategic partners for sources of financing, information, and business development.
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TRIYASARI, Sri Ratna; PRASTIKA DESTIARNI, Resti.
The Existence of Madura Local Food Commodity-Based Microbusinesses.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 17, n. 2, p. 73 - 86, june 2023.
ISSN 2615-6628.
Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/72099>. Date accessed: 10 may 2024.
doi: https://doi.org/10.24843/SOCA.2023.v17.i02.p02.
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Articles
References
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Daryanto, G. T., Kurniati, D., & Oktoriana, S. (2021). The Marketing Strategy of Waste-Processed Craft Product in Pontianak City. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(3), 458. https://doi.org/10.24843/soca.2021.v15.i03.p04
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Fabeil, N. F., Pazim, K. H., & Langgat, J. (2020). The Impact of Covid-19 Pandemic Crisis on Micro-Enterprises: Entrepreneurs’ Perspective on Business Continuity and Recovery Strategy. Journal of Economics and Business, 3(2). https://doi.org/10.31014/aior.1992.03.02.241
Goreti, G., Kurniati, D., & Oktoriana, S. (2020). The Promotion Strategy in Batu Jato Ecotourism in Sekadau Regency. SOCA: Jurnal Sosial, Ekonomi Pertanian, 14(2), 288. https://doi.org/10.24843/soca.2020.v14.i02.p09
Grondys, K., Ślusarczyk, O., Hussain, H. I., & Androniceanu, A. (2021). Risk Assessment of the SME Sector Operations during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health, 18(8), 4183. https://doi.org/10.3390/ijerph18084183
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Joseph, O. P., Tulung, J. E., Wangke, S., Joseph, O. P., Tulung, J. E., & Wangke, S. (2020). Impact of Social Media Marketing Towards Business Performance of Msmes in Manado During Covid-19 Pandemic. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4), 596–605. https://doi.org/10.35794/emba.v8i4.30948
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Kurniati, D., & Dolorosa, E. (2020). The Development Strategy of ‘Cinta Mangrove Park’ Ecotourism In Mempawah Regency. SOCA: Jurnal Sosial, Ekonomi Pertanian, 14(3), 398. https://doi.org/10.24843/soca.2020.v14.i03.p02
Kusumastuti, A. D. (2020). Pengaruh Pandemi Covid-19 terhadap Eksistensi Bisnis UMKM dalam mempertahankan Business Continuity Management ( BCM ). EJournal Administrasi Bisnis, 8(3), 224–232.
Le, H. B. H., Nguyen, T. L., Ngo, C. T., Pham, T. B. T., & Le, T. B. (2020). Policy related factors affecting the survival and development of SMEs in the context of Covid 19 pandemic. Management Science Letters, 10(15), 3683–3692. https://doi.org/10.5267/j.msl.2020.6.025
Mudiarta, K. G. (2017). Jaringan Sosial (Networks) dalam Pengembangan Sistem dan Usaha Agribisnis: Perspektif Teori dan Dinamika Studi Kapital Sosial. Forum Penelitian Agro Ekonomi, 27(1), 1. https://doi.org/10.21082/fae.v27n1.2009.1-12
Nasution, H. F. (2018). Pengaruh Kemudahan dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online (Studi Kasus Mahasiswa Belanja Online Pada FEBI IAIN Padangsidimpuan). At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 4(1), 26. https://doi.org/10.24952/tijaroh.v4i1.1082
Natasya, V., & Hardiningsih, P. (2021). Kebijakan Pemerintah Sebagai Solusi Meningkatkan Pengembangan UMKM di Masa Pandemi. Ekonomis: Journal of Economics and Business, 5(1), 141. https://doi.org/10.33087/ekonomis.v5i1.317
Pakpahan, A. K. (2020). Covid-19 Dan Implikasi Bagi Usaha Mikro, Kecil, Dan Menengah. Jurnal Ilmiah Hubungan Internasional, 0(0), 59–64. https://doi.org/10.26593/jihi.v0i0.3870.59-64
Rahardjanto, A., Nurwidodo, N., & Mas’odi, M. (2019). Implementasi Teknologi Tepat Guna untuk Mengatasi Permasalahan IRT Ramuan Madura di Kabupaten Sumenep. International Journal of Community Service Learning, 3(4), 173. https://doi.org/10.23887/ijcsl.v3i4.21788
Retnawati, H. (2015). Teknik Pengambilan Sampel_. Ekp, 13(3), 1576–1580. http://staffnew.uny.ac.id/upload/132255129/pengabdian/15-Teknik Penyampelan alhamdulillah.pdf
Retno Murni, R. (2019). Eksistensi Usaha Mikro, Kecil dan Menengah sebagai Penopang Industri Pariwisata Berkelanjutan di Bali. Ilmiah Fakultas Hukum Universitas Udayana, 36(2), 103–111. https://doi.org/10.1017/CBO9781107415324.004
Safitri, I. F., & Moertono, B. (2021). Penyusunan Strategi Marketing (Studi Kasus Pada Pancawarna Tour and Travel). Jurnal Indonesia Sosial Sains, 2(2), 230–240.
Sapitri, S., Kurniati, D., & Oktoriana, S. (2020). Marketing Communication on Food Processed (MSME) In Pontianak City. SOCA: Jurnal Sosial, Ekonomi Pertanian, 14(2), 217. https://doi.org/10.24843/soca.2020.v14.i02.p03
Saturwa, H. N., Suharno, S., & Ahmad, A. A. (2021). The impact of Covid-19 pandemic on MSMEs. Jurnal Ekonomi Dan Bisnis, 24(1), 65–82. https://doi.org/10.24914/jeb.v24i1.3905
Setda Bangkalan. (2020). Dampak Pandemi Covid-19 Kabupaten Bangkalan. SETDA Bangkalan. http://www.bangkalankab.go.id/v5/?page=info-detail&id=85#
Sonobe, T., Takeda, A., Yoshida, S., & Truong, H. T. (2021). The Impact of the COVID-19 Pandemic on Micro, Small, and Medium Enterprises in Asia and Their Digitalization Responses (Issue March).
Sugiri, D. (2020). Menyelamatkan Usaha Mikro, Kecil dan Menengah dari Dampak Pandemi Covid-19. Fokus Bisnis : Media Pengkajian Manajemen Dan Akuntansi, 19(1), 76–86. https://doi.org/10.32639/fokusbisnis.v19i1.575
Sugiyono, D. P. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Syahrial. (2020). Dampak Covid-19 terhadap Tenaga Kerja di Indonesia. Ners, 4(23), 21–29.
Triyasari, S. R. (2019). DIGITALISASI INDUSTRI EKONOMI KREATIF BANGKALAN DI ERA REVOLUSI INDUSTRI 4.0. Prosiding Seminar Nasional Agribisnis, 53(9), 32.
Triyasari, S. R. (2020). Kelayakan Sentra Usaha Mikro Unggulan Berbasis Agrobisnis (T. Haryanto (ed.); 1st ed.).
Vinberg, S., & Danielsson, P. (2021). Managers of micro-sized enterprises and Covid-19: impact on business operations, work-life balance and well-being. International Journal of Circumpolar Health, 80(1), 1959700. https://doi.org/10.1080/22423982.2021.1959700
Zahrah, A., & Wijaya, P. A. (2019). Manfaat Eksistensi Usaha Mikro Kecil Menengah (UMKM) Terhadap Unemployment Rate. Society, 10(2), 110–116.
Alyas, M. R. (2017). Strategi Pengembangan Usaha Kecil dan Menengah dalam Penguatan Ekonomi Kerakyatan (Studi Kasus pada Usaha Roti Maros di Kabupaten Maros). Sosiohumaniora, 19(2), 114–120. https://doi.org/10.24198/sosiohumaniora.v19i2.12249
Amri, A. (2020). Pengaruh Periklanan Melalui Media Sosial Terhadap UMKM di Indonesia di Masa PAndemi. Jurnal Brand, 2(1), 123–130. https://www.academia.edu/42672824/Dampak_Covid-19_Terhadap_UMKM_di_Indonesia
Antara, M., & Sumarniasih, M. S. (2022). Impact of the Covid-19 Pandemic on Bali ’ s and Indonesia ’ s Economic Growth. SOCA: Jurnal Sosial, Ekonomi Pertanian, 16(2), 187–200.
Bowen, M., Morara, M., & Mureithi, M. (2009). Management of Business Challenges Among Small and Micro Enterprises in Nairobi-Kenya. KCA Journal of Business Management, 2(1), 16–31. https://doi.org/10.4314/kjbm.v2i1.44408
Choirunisa, Z., Imam Santoso, S., & Ekowati, T. (2021). The Strategy of Dairy Goat Business Development. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(3), 495. https://doi.org/10.24843/soca.2021.v15.i03.p07
Daryanto, G. T., Kurniati, D., & Oktoriana, S. (2021). The Marketing Strategy of Waste-Processed Craft Product in Pontianak City. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(3), 458. https://doi.org/10.24843/soca.2021.v15.i03.p04
Ezalia, E., R, I. E., Elizabeth, G., My, W. A. N. H., Norhanim, A., Wahidah, A., Ym, C., Rahimah, A., Chin, J. G., Juliana, I., Hamid, A., Gunasagaran, K., Amir, J., John, P., Azmi, A., Mangantig, E., Hockham, C., Ekwattanakit, S., Bhatt, S., … Mary Anne Tan, J.-A. (2020). Analisis Hard Skill Sebagai Pondasi Bisnis Bagi Pelaku Usah. Orphanet Journal of Rare Diseases, 21(1), 1–9. https://doi.org/10.1155/2010/706872
Fabeil, N. F., Pazim, K. H., & Langgat, J. (2020). The Impact of Covid-19 Pandemic Crisis on Micro-Enterprises: Entrepreneurs’ Perspective on Business Continuity and Recovery Strategy. Journal of Economics and Business, 3(2). https://doi.org/10.31014/aior.1992.03.02.241
Goreti, G., Kurniati, D., & Oktoriana, S. (2020). The Promotion Strategy in Batu Jato Ecotourism in Sekadau Regency. SOCA: Jurnal Sosial, Ekonomi Pertanian, 14(2), 288. https://doi.org/10.24843/soca.2020.v14.i02.p09
Grondys, K., Ślusarczyk, O., Hussain, H. I., & Androniceanu, A. (2021). Risk Assessment of the SME Sector Operations during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health, 18(8), 4183. https://doi.org/10.3390/ijerph18084183
Guntari, N. K. S., Putu Oka Suardi, I. D., & Parining, N. (2021). Business Development Strategy on Traditional Coconut Oil (Lengis Tanusan) Production during the Covid-19 Outbreak. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(2), 357. https://doi.org/10.24843/soca.2021.v15.i02.p11
Hadi, S., Tamansiswa, U. S., Supardi, S., & Kudus, U. M. (2020). Revitalization Strategy for Small and Medium Enterprises after Corona Virus Disease Pandemic (Covid-19) in Yogyakarta. Journal of Xi’an University of Architecture & Technology, XII(IV). https://doi.org/10.37896/jxat12.04/1149
International Labour Office. (2021). Situation analysis workers in the formal and impact on enterprises and on the COVID-19 pandemic’s informal economy in India (1st ed.). International Labour Organization. www.ifrro.org
Joseph, O. P., Tulung, J. E., Wangke, S., Joseph, O. P., Tulung, J. E., & Wangke, S. (2020). Impact of Social Media Marketing Towards Business Performance of Msmes in Manado During Covid-19 Pandemic. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4), 596–605. https://doi.org/10.35794/emba.v8i4.30948
Kiswantoro, A., Rohman, H., & Susanto, D. R. (2020). Penyaluran Alat Pencegahan dan Sosialisasi Protokoler Kesehatan untuk Pelayanan Kunjungan Wisatawan dalam Menghadapi New Normal Pasca Pandemi Covid-19. Jurnal Abdimas Pariwisata, 1(2), 38–51.
Kurniati, D., & Dolorosa, E. (2020). The Development Strategy of ‘Cinta Mangrove Park’ Ecotourism In Mempawah Regency. SOCA: Jurnal Sosial, Ekonomi Pertanian, 14(3), 398. https://doi.org/10.24843/soca.2020.v14.i03.p02
Kusumastuti, A. D. (2020). Pengaruh Pandemi Covid-19 terhadap Eksistensi Bisnis UMKM dalam mempertahankan Business Continuity Management ( BCM ). EJournal Administrasi Bisnis, 8(3), 224–232.
Le, H. B. H., Nguyen, T. L., Ngo, C. T., Pham, T. B. T., & Le, T. B. (2020). Policy related factors affecting the survival and development of SMEs in the context of Covid 19 pandemic. Management Science Letters, 10(15), 3683–3692. https://doi.org/10.5267/j.msl.2020.6.025
Mudiarta, K. G. (2017). Jaringan Sosial (Networks) dalam Pengembangan Sistem dan Usaha Agribisnis: Perspektif Teori dan Dinamika Studi Kapital Sosial. Forum Penelitian Agro Ekonomi, 27(1), 1. https://doi.org/10.21082/fae.v27n1.2009.1-12
Nasution, H. F. (2018). Pengaruh Kemudahan dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online (Studi Kasus Mahasiswa Belanja Online Pada FEBI IAIN Padangsidimpuan). At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 4(1), 26. https://doi.org/10.24952/tijaroh.v4i1.1082
Natasya, V., & Hardiningsih, P. (2021). Kebijakan Pemerintah Sebagai Solusi Meningkatkan Pengembangan UMKM di Masa Pandemi. Ekonomis: Journal of Economics and Business, 5(1), 141. https://doi.org/10.33087/ekonomis.v5i1.317
Pakpahan, A. K. (2020). Covid-19 Dan Implikasi Bagi Usaha Mikro, Kecil, Dan Menengah. Jurnal Ilmiah Hubungan Internasional, 0(0), 59–64. https://doi.org/10.26593/jihi.v0i0.3870.59-64
Rahardjanto, A., Nurwidodo, N., & Mas’odi, M. (2019). Implementasi Teknologi Tepat Guna untuk Mengatasi Permasalahan IRT Ramuan Madura di Kabupaten Sumenep. International Journal of Community Service Learning, 3(4), 173. https://doi.org/10.23887/ijcsl.v3i4.21788
Retnawati, H. (2015). Teknik Pengambilan Sampel_. Ekp, 13(3), 1576–1580. http://staffnew.uny.ac.id/upload/132255129/pengabdian/15-Teknik Penyampelan alhamdulillah.pdf
Retno Murni, R. (2019). Eksistensi Usaha Mikro, Kecil dan Menengah sebagai Penopang Industri Pariwisata Berkelanjutan di Bali. Ilmiah Fakultas Hukum Universitas Udayana, 36(2), 103–111. https://doi.org/10.1017/CBO9781107415324.004
Safitri, I. F., & Moertono, B. (2021). Penyusunan Strategi Marketing (Studi Kasus Pada Pancawarna Tour and Travel). Jurnal Indonesia Sosial Sains, 2(2), 230–240.
Sapitri, S., Kurniati, D., & Oktoriana, S. (2020). Marketing Communication on Food Processed (MSME) In Pontianak City. SOCA: Jurnal Sosial, Ekonomi Pertanian, 14(2), 217. https://doi.org/10.24843/soca.2020.v14.i02.p03
Saturwa, H. N., Suharno, S., & Ahmad, A. A. (2021). The impact of Covid-19 pandemic on MSMEs. Jurnal Ekonomi Dan Bisnis, 24(1), 65–82. https://doi.org/10.24914/jeb.v24i1.3905
Setda Bangkalan. (2020). Dampak Pandemi Covid-19 Kabupaten Bangkalan. SETDA Bangkalan. http://www.bangkalankab.go.id/v5/?page=info-detail&id=85#
Sonobe, T., Takeda, A., Yoshida, S., & Truong, H. T. (2021). The Impact of the COVID-19 Pandemic on Micro, Small, and Medium Enterprises in Asia and Their Digitalization Responses (Issue March).
Sugiri, D. (2020). Menyelamatkan Usaha Mikro, Kecil dan Menengah dari Dampak Pandemi Covid-19. Fokus Bisnis : Media Pengkajian Manajemen Dan Akuntansi, 19(1), 76–86. https://doi.org/10.32639/fokusbisnis.v19i1.575
Sugiyono, D. P. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Syahrial. (2020). Dampak Covid-19 terhadap Tenaga Kerja di Indonesia. Ners, 4(23), 21–29.
Triyasari, S. R. (2019). DIGITALISASI INDUSTRI EKONOMI KREATIF BANGKALAN DI ERA REVOLUSI INDUSTRI 4.0. Prosiding Seminar Nasional Agribisnis, 53(9), 32.
Triyasari, S. R. (2020). Kelayakan Sentra Usaha Mikro Unggulan Berbasis Agrobisnis (T. Haryanto (ed.); 1st ed.).
Vinberg, S., & Danielsson, P. (2021). Managers of micro-sized enterprises and Covid-19: impact on business operations, work-life balance and well-being. International Journal of Circumpolar Health, 80(1), 1959700. https://doi.org/10.1080/22423982.2021.1959700
Zahrah, A., & Wijaya, P. A. (2019). Manfaat Eksistensi Usaha Mikro Kecil Menengah (UMKM) Terhadap Unemployment Rate. Society, 10(2), 110–116.