Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City
Article Sidebar
Published
Sep 18, 2021
Main Article Content
Abstract
Today, the level of processed-food consumption is significantly increasing. It is causing a high supply of this food by some business enterprises and tense competition between them. This study aimed to analyze the chicken-nugget consumer purchase decision-making, factors affected the purchase decision and the effect of those factors on the consumer purchase decision in Semarang City. This study employed a case-study method and involved 120 respondents aged ?17 years old who purchase chicken-nugget products selected by accidental sampling technique. The descriptive, factor, and multiple linear regression analyses were used to analyze the study data. Results revealed that the chicken-nugget purchase decision process consisted of some steps: need identification, finding adequate information, alternative evaluation, purchase decision, and evaluation after product purchasing. This purchase-decision was simultaneously affected by cultural, social, personal, psychological, product, price, location, and promotion factors. Cultural, personal, psychological, product, and promotion factors partially affected the consumer purchase decision.
Downloads
Download data is not yet available.
Article Details
How to Cite
ADINDA, Tania; MUKSON, Mukson; PRASETYO, Edy.
Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 15, n. 3, p. 596 - 608, sep. 2021.
ISSN 2615-6628.
Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/59540>. Date accessed: 02 nov. 2024.
doi: https://doi.org/10.24843/SOCA.2021.v15.i03.p16.
Section
Articles
References
Chatthipmongkol, M., & Jangphanish, K. (2016). Factors Influencing Consumer Decision-Making Process of Thai Frozen Food ProductsF. 10(2), 166–175.
Cliff, N., & Pennell, R. (1967). The influence of communality, factor strength, and loading size on the sampling characteristics of factor loadings. Psychometrika, 32(3), 309–326. https://doi.org/10.1007/BF02289594
Direktorat Jenderal Peternakan dan Kesehatan Hewan. (2018). Statistik Peternakan dan Kesehatan Hewan 2018/ Livestock and Animal Health Statistics 2018.
Fatmawati, A. (2017). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian. Seminar Nasional Multi Disiplin Ilmu, 203–211.
Horning, M. L., Fulkerson, J. A., Friend, S. E., & Story, M. (2017). Reasons Parents Buy Prepackaged, Processed Meals: It Is More Complicated Than “I Don’t Have Time.” Journal of Nutrition Education and Behavior, 49(1), 60-66.e1. https://doi.org/10.1016/j.jneb.2016.08.012
Isher, A. K., Kachroo, J., Dwivedi, S., Bhat, A., & Singh, S. P. (2018). Consumer Behaviour and Consumption Pattern Towards Ready to Eat Food Products in Jammu City. 4(June), 5–9.
Islam, S. M. M., Kalam, A., & Fahmida, A. (2018). Factors Affecting Customers’ Brand Choice Behavior of Semi Processed Frozen Food Products: A Study in Khulna City, Bangladesh. Universal Journal of Management, 6(8), 273–279. https://doi.org/10.13189/ujm.2018.060802
Kotler, P., & Armstrong, G. (2001). Prinsip-Prinsip Pemasaran. Erlangga.
Kotler, P. (2000). Manajemen Pemasaran di Indonesia. Salemba Empat.
Musa S Makosana. (2014). International Journal of Economics, Commerce and Management. II(7), 1–13.
Nguyen, T. N., Phan, T. T. H., & Vu, P. A. (2015). The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam. International Journal of Business and Management, 10(10), 206–215. https://doi.org/10.5539/ijbm.v10n10p206
Nuswantara, I. R. W. bayu, & Nandapdap, H. J. (2019). Faktor-Faktor yang Berhubungan dengan Keputusan Pembelian Kopi di Banaran 9 Jamu Gemawang. SOCA: Jurnal Sosial Ekonomi Pertanian, 1(2), 2654–2927. https://doi.org/10.1017/CBO9781107415324.004
Sakoikoi, J., & Priyanto, S. H. (2019). Determinan Kepuasan Belanja Konsumen Sayur Online. SOCA: Jurnal Sosial Ekonomi Pertanian, 13(2), 170. https://doi.org/10.24843/soca.2019.v13.i02.p03
Saleem, M. A., Wasaya, A., & Zahra, S. (2017). Determinants of frozen food purchase intentions: Insights from a developing country. Indian Journal of Marketing, 47(7), 47–59. https://doi.org/10.17010/ijom/2017/v47/i7/116476
Santoso, I., Mustaniroh, S. ., & Pranowo, D. (2018). Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial. Jurnal Ilmu Keluarga Dan Konsumen, 11(2), 133–144. https://doi.org/10.24156/jikk.2018.11.2.133
Santoso, S. (2008). Mahir Statistik Multivariat dengan SPSS. PT. Elex Media Komputindo.
Schifman, L. G., & Kanuk, L. L. (2008). Perilaku Konsumen. PT. INDEKS.
Sen, S., Antara, N., & Sen, S. (2019). Factors influencing consumers’ to Take Ready-made Frozen Food. Current Psychology, February. https://doi.org/10.1007/s12144-019-00201-4
Solanki, S., & Jain, S. (2017). A Study on Consumer Buying Behavior Towards “Ready to Eat Food Infustry.” 978, 277–284.
Srinivasan, K., & Nirmala, R. (2014). A Study on Consumer Behavior towards Instant Food Products (With Special References to Kanchipurm Town). IOSR Journal of Business and Management, 16(11), 17–21. https://doi.org/10.9790/487x-161131721
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. ALFABETA.
Suryati, L., Dolorosa, E., Oktoriana, S., Agribisnis, P., Pertanian, F., Pontianak, T., & Barat, K. (2020). Bauran Pemasaran Olahan Lidah Buaya Terhadap Keputusan Pembelian Secara E-Commerce Ukm I Sun Vera. SOCA: Jurnal Sosial Ekonomi Pertanian, 14(1), 132–145. https://doi.org/10.24843/SOCA.2020.v14.i01.p11
Urfana, M., & Beby KF Sembiring. (2013). Analisis Pengaruh Faktor Kebudyaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen KFC Kota Medan. Jurnal Media Informasi Manajemen, 1(3), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Vlachos, S., & Georgantzis, N. (2016). Consumer Behaviour towards Organic Ready-to-Eat Meals. International Journal of Food and Beverage Manufacturing and Business Models, 1(1), 12–27. https://doi.org/10.4018/ijfbmbm.2016010102
Cliff, N., & Pennell, R. (1967). The influence of communality, factor strength, and loading size on the sampling characteristics of factor loadings. Psychometrika, 32(3), 309–326. https://doi.org/10.1007/BF02289594
Direktorat Jenderal Peternakan dan Kesehatan Hewan. (2018). Statistik Peternakan dan Kesehatan Hewan 2018/ Livestock and Animal Health Statistics 2018.
Fatmawati, A. (2017). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian. Seminar Nasional Multi Disiplin Ilmu, 203–211.
Horning, M. L., Fulkerson, J. A., Friend, S. E., & Story, M. (2017). Reasons Parents Buy Prepackaged, Processed Meals: It Is More Complicated Than “I Don’t Have Time.” Journal of Nutrition Education and Behavior, 49(1), 60-66.e1. https://doi.org/10.1016/j.jneb.2016.08.012
Isher, A. K., Kachroo, J., Dwivedi, S., Bhat, A., & Singh, S. P. (2018). Consumer Behaviour and Consumption Pattern Towards Ready to Eat Food Products in Jammu City. 4(June), 5–9.
Islam, S. M. M., Kalam, A., & Fahmida, A. (2018). Factors Affecting Customers’ Brand Choice Behavior of Semi Processed Frozen Food Products: A Study in Khulna City, Bangladesh. Universal Journal of Management, 6(8), 273–279. https://doi.org/10.13189/ujm.2018.060802
Kotler, P., & Armstrong, G. (2001). Prinsip-Prinsip Pemasaran. Erlangga.
Kotler, P. (2000). Manajemen Pemasaran di Indonesia. Salemba Empat.
Musa S Makosana. (2014). International Journal of Economics, Commerce and Management. II(7), 1–13.
Nguyen, T. N., Phan, T. T. H., & Vu, P. A. (2015). The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam. International Journal of Business and Management, 10(10), 206–215. https://doi.org/10.5539/ijbm.v10n10p206
Nuswantara, I. R. W. bayu, & Nandapdap, H. J. (2019). Faktor-Faktor yang Berhubungan dengan Keputusan Pembelian Kopi di Banaran 9 Jamu Gemawang. SOCA: Jurnal Sosial Ekonomi Pertanian, 1(2), 2654–2927. https://doi.org/10.1017/CBO9781107415324.004
Sakoikoi, J., & Priyanto, S. H. (2019). Determinan Kepuasan Belanja Konsumen Sayur Online. SOCA: Jurnal Sosial Ekonomi Pertanian, 13(2), 170. https://doi.org/10.24843/soca.2019.v13.i02.p03
Saleem, M. A., Wasaya, A., & Zahra, S. (2017). Determinants of frozen food purchase intentions: Insights from a developing country. Indian Journal of Marketing, 47(7), 47–59. https://doi.org/10.17010/ijom/2017/v47/i7/116476
Santoso, I., Mustaniroh, S. ., & Pranowo, D. (2018). Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial. Jurnal Ilmu Keluarga Dan Konsumen, 11(2), 133–144. https://doi.org/10.24156/jikk.2018.11.2.133
Santoso, S. (2008). Mahir Statistik Multivariat dengan SPSS. PT. Elex Media Komputindo.
Schifman, L. G., & Kanuk, L. L. (2008). Perilaku Konsumen. PT. INDEKS.
Sen, S., Antara, N., & Sen, S. (2019). Factors influencing consumers’ to Take Ready-made Frozen Food. Current Psychology, February. https://doi.org/10.1007/s12144-019-00201-4
Solanki, S., & Jain, S. (2017). A Study on Consumer Buying Behavior Towards “Ready to Eat Food Infustry.” 978, 277–284.
Srinivasan, K., & Nirmala, R. (2014). A Study on Consumer Behavior towards Instant Food Products (With Special References to Kanchipurm Town). IOSR Journal of Business and Management, 16(11), 17–21. https://doi.org/10.9790/487x-161131721
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. ALFABETA.
Suryati, L., Dolorosa, E., Oktoriana, S., Agribisnis, P., Pertanian, F., Pontianak, T., & Barat, K. (2020). Bauran Pemasaran Olahan Lidah Buaya Terhadap Keputusan Pembelian Secara E-Commerce Ukm I Sun Vera. SOCA: Jurnal Sosial Ekonomi Pertanian, 14(1), 132–145. https://doi.org/10.24843/SOCA.2020.v14.i01.p11
Urfana, M., & Beby KF Sembiring. (2013). Analisis Pengaruh Faktor Kebudyaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen KFC Kota Medan. Jurnal Media Informasi Manajemen, 1(3), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Vlachos, S., & Georgantzis, N. (2016). Consumer Behaviour towards Organic Ready-to-Eat Meals. International Journal of Food and Beverage Manufacturing and Business Models, 1(1), 12–27. https://doi.org/10.4018/ijfbmbm.2016010102