Farmer Empowerment Strategies Through Organic Vegetables Development

Main Article Content

Maulida Murdayanti Jabal Tarik Ibrahim Istis Baroh

Abstract

Organic vegetable cultivation system is a system for growing vegetables that is safe for consumption. The aims of this study were to conduct external and internal analysis of Mulyo Santoso Farmers Group Association using SWOT analysis, to find out effective strategies in empowering farmers through vegetable development, and to compile strategies for empowering farmers through organic vegetable development by Mulyo Santoso Farmers Group Association. This study is a descriptive study using quantitative descriptive approach. The data used were primary data obtained through interviews using questionnaires. This research used SWOT analysis method. The sampling technique used was census, using all members of the population as samples. Internal factor analysis results show the acquisition of a strength indicator score of 1.53 and a weak indicator score of 1.04. The results of the analysis on external factors acquisition show the opportunity indicator score of 1.32 and the threat indicator score of 1.20. The resulting value of SWOT diagram analysis on the X axis for internal factors is 0.49 and Y axis on external factors is 0.12. Based on the results of the SWOT analysis, it is known that the strategy used by Mulyo Santoso Farmers Group Association is an aggressive or progressive strategy, by using the power to take advantage of opportunities by creating, producing and developing businesses of processed agricultural products, such as processed chips and catering services of healthy foods, as well as adding more varieties of cultivated vegetables and sell organic fertilizer to supplement the income

Downloads

Download data is not yet available.

Article Details

How to Cite
MURDAYANTI, Maulida; TARIK IBRAHIM, Jabal; BAROH, Istis. Farmer Empowerment Strategies Through Organic Vegetables Development. SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 15, n. 1, p. 108-119, jan. 2021. ISSN 2615-6628. Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/58882>. Date accessed: 27 sep. 2022. doi: https://doi.org/10.24843/SOCA.2021.v15.i01.p10.
Section
Articles

References

Arifin, Muhammad. 2017. “Strategi Manajemen Perubahan Dalam Meningkatkan Disiplin Di Perguruan Tinggi.” Journal Edutech 3(1):1689–99.
David. 2009. Strategic Management. 12th Ed. Jakarta: Salemba Empat.
Galih Seno Samodro, Yuliawati, And Program. 2018. “Strategi Pengembangan Usahatani Sayuran Organik.” Journal Of Sustainable Agriculture 33(2):169–79.
Ibrahim, Jabal Tarik. 1999. Metode Penelitian Sosial Ekonomi Pertanian. Jurusan Agribisnis.Fakultas Pertanian: Universitas Muhammadiyah Malang.
Kalaba, Yulianti. 2018. “Strategi Pengembangan Usaha Sayur Organik Pada Hipetanik Unggul Sejati Di Desa Sidera Kecamatansigi Biromaru Kabupaten Sigi.” Jurnal Agroland 25(2):173–86.
Las, Irsal, K. Subagyono, A. P. Setiyanto, Balai Besar, Penelitian Dan, Pengembangan Sumberdaya, And Lahan Pertanian. 2006. “Isu Dan Pengelolaan Lingkungan Dalam Revitalisasi Pertanian Environmental Issues And Management In Agricultural Revitalization.” Jurnal Penelitian Dan Pengembangan Pertanian 25(3).
Narti, S. 2015. “Hubungan Karakteristik Petani Dengan Efektivitas Komunikasi Penyuluhan Pertanian Dalam Program SL-PTT.” Jurnal Professional FIS UNIVED 2(2).
Rangkuti, Freddy. 2003. Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT Gramedia Pustaka Utama.
Setiani, Munir Eti Wulanjari Dan Cahyati. 2016. “Strategi Pemberdayaan Petani Dalam Berusahatani.” Jurnal Pengkajian Teknologi Pertanian 1(10):41–51.
Setyorini, H., Effendi, M., & Santoso, I. 2016. “Analisis Strategi Pemasaran Menggunakan Matriks SWOT Dan QSPM ( Studi Kasus : Restoran WS Soekarno Hatta Malang ) Marketing Strategy Analysis Using SWOT Matrix And QSPM ( Case Study : WS Restaurant Soekarno Hatta Malang ).” Jurnal Teknologi Dan Manajemen Agroindustri, 5(1) 5((1)):46–53.
Shofiyah, Dkk. 2019. “Kondisi Sosial Ekonomi Petani Di Kelompok Tani ‘ Ngawi ’ Desa Kumpai Batu Atas Kecamatan Arut Lapanan ( PPL ) Desa Kumpai Batu Atas Kecamatan Arut Selatan , Kabupaten Ini Adalah Untuk Mengetahui : Dalam Penelitian Ini Adalah : Ekonomi Petani ( Y ). Terhad.” Jurnal AGRIFOR Volume XVIII Nomor 1, XVIII:51–60.
Soekartawi. 2002. Analisis Usaha Tani. Jakarta: UI – Press.