FAKTOR- FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN PEMBELIAN KOPI DI BANARAN 9 JAMBU GEMAWANG

Article Sidebar

PDF
Published Jan 31, 2020
DOI: https://doi.org/10.24843/SOCA.2020.v14.i01.p05

Main Article Content

Ida Riana Wati Bayu Nuswantara Hendrik Johanes Nandapdap

Abstract

 On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).

Downloads

Download data is not yet available.

Article Details

How to Cite
WATI, Ida Riana; NUSWANTARA, Bayu; NANDAPDAP, Hendrik Johanes. FAKTOR- FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN PEMBELIAN KOPI DI BANARAN 9 JAMBU GEMAWANG. SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 14, n. 1, p. 55-65, jan. 2020. ISSN 2615-6628. Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/56729>. Date accessed: 22 nov. 2024. doi: https://doi.org/10.24843/SOCA.2020.v14.i01.p05.
ABNT APA BibTeX CBE EndNote - EndNote format (Macintosh & Windows) MLA ProCite - RIS format (Macintosh & Windows) RefWorks Reference Manager - RIS format (Windows only) Turabian
Issue
Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Section
Articles

References

nitawidanti, H. (2010). Analisis Hubungan Antara Stres Kerja Dengan Kepuasan Kerja Karyawan Berdasarkan Gender. Semarang.
Assauri, S. (2012). Manajemen Pemasaran. Jakarta.
Astuti, Y. (2015). Hubungan Komunikasi Pemasaran Dengan Keputusan Pembelian Produk Teh Walini. In Hubungan Komunikasi Pemasaran Dengan Keputusan Pembelian Produk Teh Walini. Bogor: 2015.
Fandy, T. (2008). Strategi Pemasaran. Yogjakarta.
Ghozali, I. (2001). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang.
H Ursula. (n.d.). . Analisis pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelian Teh Botol Sosro Di Kota Pontianak.
kementrian pertanian. (2015). statistik perkebunan indonesia.
Kotler, P. (2008). Prinsip-Prinsip Pemasaran. Jakarta.
Kotler, P., & Amstrong, G. (2001). Prinsip-Prinsip Pemasaran. Jakarta.
Kurniawan, A. (2017). Perilaku Konsumtif Remaja Penikmat Warung Kopi.
Lupiyoadi. (2013). Manajemen Pemasaran Jasa Teori Dan Praktek. Jakarta.
Lupiyoadi, R., & Hamdani, A. (2006). Manajemen Pemasaran Jasa. Jakarta.
Margono. (2004). Metodologi Penelitian Pendidikan. Jakarta.
Peter, P. J., & Jerry, O. C. (2010). Perilaku Konsumen Dan Strategi Pemasaran. Jakarta.
sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&d. 2012.
Sugiyono. (2001). Perilaku Pembelian Konsumen Dan Komunikasi Pemasaranitle. Bandung.
Sumarwan, U. (2011). Konsumen : Teori dan Penerapannya Dalam Pemasaran.
Swastha, D. B., & Hani, H. (2000). Manajemen Pemasaran Analisis Perilaku Konsumen. Yogjakarta.
Syahrial, & Yusroni, A. (2015). Analisis Pengaruh Produk, Harga, Lokasi Terhadap Keputusan Pembelian Terhadap UD. Surakarta.