PERMINTAAN BERAS KEPALA DI KOTA KENDARI, SULAWESI TENGGARA

Abstract

Since 2000, the agribusiness of super rice in Kendari city has progress. Several
store and supermarket sell the super rice. There are many kind of super rice supplied
from rice milling firm of near Kendari city especially from Konawe district, the
aromatic super rice and non aromatic super rice. Related the condition, implemented the
research, objectives is to know the factors which influences to super rice demand in
Kendari city. The research implemented on several store which sell the super rice in
Kendari city on December 2003. Researh method on the reasearh is survey to gather
primary data on super rice marketing and collecting relevance data on government
institutions. The research result indicated that the demand of aromatic super rice
influenced by variabel : population income, and other rice price. Population income
significantly influence of demand, it is showed 3,57. The other rice price significantly
influenced to aromatic super rice rice demand it is showed 9,23. The total population
significantly influenced to non aromatic super rice demand it is showed 2,14. The other
rice influenced to non aromatic super rice demand it is showed 3,61. The result of
research suggested to super rice producent that consument more like to choose the
package with volume 5 kg than bigger package.