Analysis of Urban Farming Success Determinants
Abstract
Malang City experiences an increase in population every year, which has led to a reduction in agricultural land. In addition, the population continues to grow due to the arrival of newcomers and students from outside the city. Despite having a high population, there is still unused agricultural land that has not been optimally utilized. These areas have transitioned to urban farming by using the land to produce healthy vegetables. This study aims to analyze the factors influencing interest in agriculture, such as knowledge, attitude, and perception. A quantitative approach was used in this research, employing purposive sampling techniques, including interviews and documentation. The total sample size in this study was 70 respondents. Data processing was conducted using descriptive statistical analysis and SEM-PLS. The results of the study indicate that knowledge and attitude toward urban agriculture do not have a significant effect on people’s interest in farming in urban areas. However, perception of urban agriculture has a positive influence on interest, as the community recognizes its economic, social, and environmental benefits.
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References
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Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Belinda, N., & Rahmawati, D. (2017). Pengembangan Urban Farming Berdasarkan Preferensi Masyarakat Kecamatan Semampir Kota Surabaya. Jurnal Teknik ITS, Bisnis Dan Manajemen, 9(2), 570–582.
Chowdhury, S. K., & Salam, M. (2015). Predicting Attitude Based on Cognitive, Affective and Conative Components: An Online Shopping Perspective. Stamford Journal of Business Studies, 6(7), 101–115.
Dey, B. L., Alwi, S. F. S., Babu, M. M., Roy, S. K., & Muhammad, S. S. (2023). Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention. British Journal of Management, 34(3), 1215–1237. https://doi.org/10.1111/1467-8551.12663
Halibas, A. S., Sibayan, R. O., & Maata, R. L. R. (2017). The penta helix model of innovation in Oman: an HEI perspective. Interdisciplinary Journal of Information, Knowledge, and Management, 117, 159–172.
Ibrahim, L. F. M., & Salim, S. A. (2020). The Framework of Urban Farming towards Enhancing Quality of Life in Malaysia. International Journal of Supply Chain Management, 9(1), 520–526.
Ilvira, R. F., Ginting, L. N., & Siregar, R. S. (2021). Minat Generasi Z Terhadap Kegiatan Urban Farming. Jurnal Pendidikan Biologi Undiksha, 8, 102–114.
Kenyon, G. N., & Sen, K. C. (2015). The Perception Process. In The Perception of Quality (pp. 41–50). Springer London. https://doi.org/10.1007/978-1-4471-6627-6_5
Kusumasari, R. N. (2015). Lingkungan sosial dalam perkembangan psikologis anak. Jurnal Ilmu Komunikasi, II(1), 32–38.
Milanović, V., Jurčić, A., & Matić, A. B. (2023). The Relationship Between Internal Factors and Employees’ Perception of an Organization’s Green Performance. Economic Themes, 61(2), 249–267. https://doi.org/10.2478/ethemes-2023-0013
Mubarak, W. I. (2011). Promosi Kesehatan untuk Kebidanan. Salemba Medika.
Muhammad, R. M., Chandran, V., & Keshminder, J. S. (2024). The Antecedents’ and Behavioral Determinants of Participation Intention in Community Urban Farming. Social and Behavioural Sciences, 307–323. https://doi.org/10.15405/epsbs.2024.05.26
Mutiara, F. (2021). Motivasi petani dalam usaha tani di kota malang. JURNAL AGROSAINS : Karya Kreatif Dan Inovatif, 6(1), 14–21. https://doi.org/10.31102/agrosains.2021.6.1.14-21
Nzaramyimana, T., Orvis, K., Shoaf, N., Sarr, S., & Benjamin, T. (2024). African American Farmers’ Attitudes and Perceptions Towards an Urban Agriculture Certificate Program. Urban Science, 8(4), 256. https://doi.org/10.3390/urbansci8040256
Prasetijo, & John, J. O. I. (2005). Perilaku Konsumen. Penerbit ANDI.
Setyadarma, B., & Poernomo, T. T. (2020). The analysis of attitude structure differencens (cognitive, affectice, conative) Intako’s customers, Tanggulangin Sidoarjo. Research in Management and Accounting, 3(2), 86–93.
Simamora, B. (2002). Panduan Riset Perilaku Konsumen. PT. Gramedia Pustaka Utama.
Slameto. (2010). Belajar dan Faktor-faktor yang Mempengaruhinya. Remaja Rosdakarya.
Sohn, D., Lee, S., & Lee, Y. (2018). The Three Dimensions of Social Effort: Cognitive, Emotional, and Physical . Psychology and Behavioral Sciences, 7(6), 1–5.
Steinmetz, H., Knappstein, M., Ajzen, I., Schmidt, P., & Kabst, R. (2016). How Effective are Behavior Change Interventions Based on the Theory of Planned Behavior? Zeitschrift Für Psychologie, 224(3), 216–233. https://doi.org/10.1027/2151-2604/a000255
Tiraieyari, N., & Krauss, S. E. (2018). Predicting youth participation in urban agriculture in Malaysia: insights from the theory of planned behavior and the functional approach to volunteer motivation. Agriculture and Human Values, 35(3), 637–650. https://doi.org/10.1007/s10460-018-9854-8
Woodworth, R. S., & Marquis D.G. (2001). Psychology. Holt.
Zulfikar, Z., Muflikhati, I., & Irni Rahmayani, J. (2023). Pengaruh Pengetahuan, Persepsi, dan Sikap Terhadap Minat Beli Rumah Berkonsep Urban Farming Makassar. Jurnal Aplikasi Bisnis Dan Manajemen. https://doi.org/10.17358/jabm.9.2.570
Published
2025-05-29
How to Cite
NOVITASARI, Rafitri et al.
Analysis of Urban Farming Success Determinants.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 19, n. 1, p. 56-67, may 2025.
ISSN 2615-6628.
Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/126764>. Date accessed: 04 nov. 2025.
doi: https://doi.org/10.24843/SOCA.2025.v19.i01.p05.
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