The Promising Prospect of Banana Production and Marketing in Indonesia
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Published
Apr 25, 2024
Main Article Content
Bambang Yudi Ariadi
Rahayu Relawati
http://orcid.org/0000-0002-1366-1516
Lorenta In Haryanto
http://orcid.org/0000-0002-5142-9910
Mohd Fauzi Kamarudin
http://orcid.org/0000-0002-9994-5957
Yohana Agustina
http://orcid.org/0000-0002-1366-1516
Lorenta In Haryanto
http://orcid.org/0000-0002-5142-9910
Mohd Fauzi Kamarudin
http://orcid.org/0000-0002-9994-5957
Yohana Agustina
Abstract
Despite its well-run production and marketing in Indonesia, the development strategies of banana produce are in need of comprehensive scientific study. This present study aims to analyze the production and marketing prospects of Indonesian bananas. We employed the available data from the Central Bureau of Statistics (Badan Pusat Statistik) from 2017-2021. The obtained data for production prospects was analyzed through a descriptive analysis by compiling the numbers of production, productive crops, and productivity of bananas. Meanwhile, the marketing prospects were analyzed based on data on consumption, export volume and value, import volume and value, and exports and imports of banana flour. The results showed that the prospects for banana production in Indonesia are promising; however, the production development is in need of support from more planting areas to boost productivity. Marketing expansion into the importing-countries, such as Europe, the US, China, Russia, and Japan is facilitated through the export of fresh bananas. Our findings suggest that the marketing prospects can be increased through the support from banana processing industry. Furthermore, the opportunity for market expansion of processed banana products remains viable in both domestic and international markets, particularly when considering banana flour as a potential product.
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How to Cite
ARIADI, Bambang Yudi et al.
The Promising Prospect of Banana Production and Marketing in Indonesia.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 18, n. 1, p. 59–76, apr. 2024.
ISSN 2615-6628.
Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/113900>. Date accessed: 10 may 2024.
doi: https://doi.org/10.24843/SOCA.2024.v18.i01.p05.
Section
Articles
References
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Amanda, E. A., Pandjaitan, D. R. H., & Ramelan, M. R. (2023). Pengaruh Gaya Hidup, Kualitas Layanan dan Promosi Terhadap Keputusan Konsumen dalam Menggunakan GoFood Pada Masa Pandemi Covid-19 di Kota Bandar Lampung. Journal Economy and Currency Study (JECS), 5(1), 47–59. https://doi.org/10.51178/jecs.v5i1.1311
Apolo, B. (2020). Impact of Agricultural Exports on Agricultural Economic Growth in Ecuador: Case of Banana and Cocoa. Journal of Economics and Sustainable Development, 11(12), 27–33. https://doi.org/10.7176/jesd/11-12-04
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Cândido, H. T., Marzullo, Y. O. T., & Leonel, M. (2023). Green Banana Flour Technology: from Raw Material to Sensory Acceptance of Products Made with Green Banana Flour in the Brazilian Scenario. Brazilian Archives of Biology and Technology, 66. https://doi.org/10.1590/1678-4324-2023210543
Chang, L., Yang, M., Zhao, N., Xie, F., Zheng, P., Simbo, J., Yu, X., & Du, S. (2022). Structural, physicochemical, antioxidant and in vitro digestibility properties of banana flours from different banana varieties (Musa spp.). Food Bioscience, 47, 101624. https://doi.org/10.1016/j.fbio.2022.101624
Destryana, R. A., Aprilia, A., & Wibisono, A. (2023). Exploring daily diet and physical activity habit changes associated with COVID-19 pandemic: A preliminary study in Java. 090014. https://doi.org/10.1063/5.0117090
Duth, S., & Shashidhara, B. S. (2022). Banana Grading using Deep Learning Techniques. 2022 IEEE International Conference on Data Science and Information System (ICDSIS), 1–5. https://doi.org/10.1109/ICDSIS55133.2022.9915998
FAO. (2022). Banana Market Review-Preliminary Results 2021. Food and Agriculture Organization.
Hidayati, T. N., & Suhartini, S. (2018). Analisis Daya Saing Ekspor Pisang (Musa Paradiaca L.) Indonesia di Pasar Asean dalam Menghadapi Masyarakat Ekonomi Asean (MEA). Jurnal Ekonomi Pertanian Dan Agribisnis, 2(4), 267–278. https://doi.org/10.21776/ub.jepa.2018.002.04.210.21776/ub.jepa.2018.002.04.2
Iriarte, A., Almeida, M. G., & Villalobos, P. (2014). Carbon footprint of premium quality export bananas: Case study in Ecuador, the world’s largest exporter. Science of the Total Environment, 472, 1082–1088. https://doi.org/10.1016/j.scitotenv.2013.11.072
ITC. (2022a). Trade Map - List of exported products for the selected product, Product: 0803 Bananas, incl. plantains, fresh or dried. International Trade Centre.
ITC. (2022b). Trade Map - List of exported products for the selected product, Product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits. International Trade Centre.
ITC. (2022c). Trade Map - List of imported products for the selected product, Product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits (pp. 2003–2005). nternational Trade Centre.
ITC. (2022d). Trade Map - List of imported products for the selected product Product: 0803 Bananas, incl. plantains, fresh or dried. nternational Trade Centre.
ITC. (2022e). Trade Map - List of products imported by China, Metadata detailed products in the following category: 0803 Bananas, incl. plantains, fresh or dried. International Trade Centre (ITC).
ITC. (2022f). Trade Map - List of products imported by Germany, Metadata at the same aggregation level as the product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits. nternational Trade Centre.
ITC. (2022g). Trade Map - List of products imported by Japan, Metadata detailed products in the following category: 0803 Bananas, incl. plantains, fresh or dried International. nternational Trade Centre.
ITC. (2022h). Trade Map - List of products imported by Netherlands, Metadata at the same aggregation level as the product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits. International Trade Centre.
Karienye, D. K., & Kamiri, H. (2020). Trends of Banana Production among Smallholders’ Farmers Due to Rainfall and Temperature variations in Mount Kenya Region County, Kenya. Budapest International Research in Exact Sciences (BirEx) Journal, 2(2), 213–227. https://doi.org/10.33258/birex.v2i2.904
Landge, V. G., & Ingle, S. G. (2018). Export performance of the banana in India. International Research Journal of Agricultural Economics and Statistics, 9(1), 72–76. https://doi.org/10.15740/has/irjaes/9.1/72-76
Muhammad, A. (2017). Molecular Characterization of Fusarium oxysporum F. SP. cubense (FOC) T Race 4 Causing Panama Disease in Cavendish Banana in Pakistan. Pakistan Journal of Agricultural Sciences, 54(01), 01–08. https://doi.org/10.21162/PAKJAS/17.4674
Naufal, M., Salam, M., Saadah, & Khatimah, H. (2021). Analyzing the amount of banana Kepok marketing margin. IOP Conference Series: Earth and Environmental Science, 681(1). https://doi.org/10.1088/1755-1315/681/1/012111
Nyamamba, K. A., Tom O. Ouna, Hellen Kamiri, & Erwin Pane. (2020). Effects of Land Use Change on Banana Production: A Case Study of Imenti South Sub-County of Meru County in Kenya. Britain International of Exact Sciences (BIoEx) Journal, 2(3), 640–652. https://doi.org/10.33258/bioex.v2i3.303
Ochola, D., Boekelo, B., van de Ven, G. W. J., Taulya, G., Kubiriba, J., van Asten, P. J. A., & Giller, K. E. (2022). Mapping spatial distribution and geographic shifts of East African highland banana (Musa spp.) in Uganda. PLOS ONE, 17(2), e0263439. https://doi.org/10.1371/journal.pone.0263439
Olumba, C. C., & Onunka, C. N. (2020). Banana and plantain in West Africa: Production and marketing. African Journal of Food, Agriculture, Nutrition and Development, 20(2), 15474–15489. https://doi.org/10.18697/AJFAND.90.18365
Paridy, R. D., Masitah, M., & Bahari, D. I. (2020). Marketing Channel Analysis in an Effort to Develop the Potential of Bananas in Pinrang Regency. Agribusiness Journal, 1–7. https://doi.org/https://doi.org/10.31327/aj.v3i2.1358
Rakhmawati, Y., Lestari, S. R., Hasnanda, L. S. R., & Solikhah, Y. R. D. (2023). The carbohydrate compound and glycemic index of agung banana flour. 020043. https://doi.org/10.1063/5.0111473
Relawati, R., Ariadi, B. Y., & Harpowo, H. (2021). Customer’s Behavior and Willingness to Pay for the Antioxidant Eggs. Psychology and Education, 58(1), 1302–1309. https://doi.org/10.17762/pae.v58i1.896
Sakthiganesh, M., & Dineshkumar, S. (2022). A Study on Constrains Faced by The Banana Growers in The Production and Marketing of Banana. EPRA International Journal of Agriculture and Rural Economic Research, 15–17. https://doi.org/10.36713/epra11651
Sathiya, R., Naveenkumar, M., Senthilnathan, S., Grunathan, S., Devi, M. N., & Banumathy, V. (2022). Growth and Instability in Area, Production and Productivity of Banana in Tamil Nadu. International Journal of Plant & Soil Science, 592–598. https://doi.org/10.9734/ijpss/2022/v34i2031193
Shivam, S., Sachan, B. S., Yadav, B., Verma, A. K., & Bhardwaj, V. V. (2021). Economic Study of Banana Marketing in District Fatehpur, Uttar Pradesh. Economic Affairs, 66(2), 343–347. https://doi.org/10.46852/0424-2513.2.2021.21
Surya, O. H., Satmoko, S., & Subhan Prasetyo, A. (2021). Communication Behavior of Farmers in Accessing Information on Banana Cultivation in the Industrial Revolution 4.0. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(2), 283. https://doi.org/10.24843/soca.2021.v15.i02.p05
Tan, B. C. (2022). Can Banana be a Success Story for Malaysia? Journal of Agribusiness Marketing, 9(1), 13–22. https://doi.org/10.56527/jabm.9.1.2
Thiers, R. (2019). Flying bananas: small producer tactics and the (un)making of Philippine banana export chains. Journal of Peasant Studies, 46(2), 337–357. https://doi.org/10.1080/03066150.2017.1376659
Vijayan, S. R., Kumar, S., & Tiwari, M. (2023). Comparative Study on Production and Marketing of Poovan and Nendran Banana in Thiruvananthapuram District of Kerala, India. Journal of Experimental Agriculture International, 45(7), 152–164. https://doi.org/10.9734/jeai/2023/v45i72144
Vincy, V. (2016). the Production and Marketing of Banana in Vilavancode Taluk. International Journal of Research -Granthaalayah, 4(10(SE)), 37–49. https://doi.org/10.29121/granthaalayah.v4.i10(se).2016.2467
Wahyuningsih, S., Abdillah, A., Hayati, N., Sulistyono, R. E., & Kurnianto, S. (2023). Healthy Food After COVID-19 Vaccination. Journal of Community Empowerment for Multidisciplinary (JCEMTY), 1(1), 1–8. https://doi.org/10.53713/jcemty.v1i1.31
Wibowo, C., Naufalin, R., & Nafisah, M. (2021). Characteristic of banana flour produced from the variety of “Raja Lawe” and “Raja Labu.” IOP Conference Series: Earth and Environmental Science, 653(1), 012112. https://doi.org/10.1088/1755-1315/653/1/012112
Zahrosa, D. B., Soetriono, Soejono, D., Maharani, A. D., Baihaqi, Y., & Amam. (2020). Region and forecasting of banana commodity in seroja agropolitan area lumajang. Journal of Physics: Conference Series, 1465(1). https://doi.org/10.1088/1742-6596/1465/1/012001
Ajayi, J. O., Nnaji, A. P., Afolabi, J. A., Aderinola, E. A., & Amos, T. T. (2016). Application of mobile phones in the marketing of banana in Ondo State, Nigeria. Scientific Papers Series - Management, Economic Engineering in Agriculture and Rural Development, 16(1), 11–17.
Amanda, E. A., Pandjaitan, D. R. H., & Ramelan, M. R. (2023). Pengaruh Gaya Hidup, Kualitas Layanan dan Promosi Terhadap Keputusan Konsumen dalam Menggunakan GoFood Pada Masa Pandemi Covid-19 di Kota Bandar Lampung. Journal Economy and Currency Study (JECS), 5(1), 47–59. https://doi.org/10.51178/jecs.v5i1.1311
Apolo, B. (2020). Impact of Agricultural Exports on Agricultural Economic Growth in Ecuador: Case of Banana and Cocoa. Journal of Economics and Sustainable Development, 11(12), 27–33. https://doi.org/10.7176/jesd/11-12-04
Badan Pusat Statistik Indonesia. (2021). Statistika Hortikultura 2021 (Direktorat Statistik Tanaman Pangan Hortikultura dan Perkebunan. (ed.); 05100.2202). ©@ Badan Pusat Statistik Indonesia. https://webapi.bps.go.id/download.php?f=a3gS8RxJqSHL26X+KKdNgcoEAEDME9XaGVQqq2KFVshuZO/z1oRLawwjIU4kI3z9lqCx1gF0aZgJiJywaYuZv+6FHA/15TmKjg29PFGps2r/5g4WEMfHOUIXtJFGFxeHmbbBNjAgGB0VqU3661ct/vbl1NK/xWxXh5sIr1CebMaT5N5GF6BzJnvuaq2ULLJqiEPL4K0S0E9XVU6Ddzx0H6+
Burkhart, S., Underhill, S., & Raneri, J. (2022). Realizing the Potential of Neglected and Underutilized Bananas in Improving Diets for Nutrition and Health Outcomes in the Pacific Islands. Frontiers in Sustainable Food Systems, 6(March). https://doi.org/10.3389/fsufs.2022.805776
Cândido, H. T., Marzullo, Y. O. T., & Leonel, M. (2023). Green Banana Flour Technology: from Raw Material to Sensory Acceptance of Products Made with Green Banana Flour in the Brazilian Scenario. Brazilian Archives of Biology and Technology, 66. https://doi.org/10.1590/1678-4324-2023210543
Chang, L., Yang, M., Zhao, N., Xie, F., Zheng, P., Simbo, J., Yu, X., & Du, S. (2022). Structural, physicochemical, antioxidant and in vitro digestibility properties of banana flours from different banana varieties (Musa spp.). Food Bioscience, 47, 101624. https://doi.org/10.1016/j.fbio.2022.101624
Destryana, R. A., Aprilia, A., & Wibisono, A. (2023). Exploring daily diet and physical activity habit changes associated with COVID-19 pandemic: A preliminary study in Java. 090014. https://doi.org/10.1063/5.0117090
Duth, S., & Shashidhara, B. S. (2022). Banana Grading using Deep Learning Techniques. 2022 IEEE International Conference on Data Science and Information System (ICDSIS), 1–5. https://doi.org/10.1109/ICDSIS55133.2022.9915998
FAO. (2022). Banana Market Review-Preliminary Results 2021. Food and Agriculture Organization.
Hidayati, T. N., & Suhartini, S. (2018). Analisis Daya Saing Ekspor Pisang (Musa Paradiaca L.) Indonesia di Pasar Asean dalam Menghadapi Masyarakat Ekonomi Asean (MEA). Jurnal Ekonomi Pertanian Dan Agribisnis, 2(4), 267–278. https://doi.org/10.21776/ub.jepa.2018.002.04.210.21776/ub.jepa.2018.002.04.2
Iriarte, A., Almeida, M. G., & Villalobos, P. (2014). Carbon footprint of premium quality export bananas: Case study in Ecuador, the world’s largest exporter. Science of the Total Environment, 472, 1082–1088. https://doi.org/10.1016/j.scitotenv.2013.11.072
ITC. (2022a). Trade Map - List of exported products for the selected product, Product: 0803 Bananas, incl. plantains, fresh or dried. International Trade Centre.
ITC. (2022b). Trade Map - List of exported products for the selected product, Product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits. International Trade Centre.
ITC. (2022c). Trade Map - List of imported products for the selected product, Product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits (pp. 2003–2005). nternational Trade Centre.
ITC. (2022d). Trade Map - List of imported products for the selected product Product: 0803 Bananas, incl. plantains, fresh or dried. nternational Trade Centre.
ITC. (2022e). Trade Map - List of products imported by China, Metadata detailed products in the following category: 0803 Bananas, incl. plantains, fresh or dried. International Trade Centre (ITC).
ITC. (2022f). Trade Map - List of products imported by Germany, Metadata at the same aggregation level as the product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits. nternational Trade Centre.
ITC. (2022g). Trade Map - List of products imported by Japan, Metadata detailed products in the following category: 0803 Bananas, incl. plantains, fresh or dried International. nternational Trade Centre.
ITC. (2022h). Trade Map - List of products imported by Netherlands, Metadata at the same aggregation level as the product: 110630 "Flour, meal and powder of produce of chapter 8 "Edible fruit and nuts; peel of citrus fruits. International Trade Centre.
Karienye, D. K., & Kamiri, H. (2020). Trends of Banana Production among Smallholders’ Farmers Due to Rainfall and Temperature variations in Mount Kenya Region County, Kenya. Budapest International Research in Exact Sciences (BirEx) Journal, 2(2), 213–227. https://doi.org/10.33258/birex.v2i2.904
Landge, V. G., & Ingle, S. G. (2018). Export performance of the banana in India. International Research Journal of Agricultural Economics and Statistics, 9(1), 72–76. https://doi.org/10.15740/has/irjaes/9.1/72-76
Muhammad, A. (2017). Molecular Characterization of Fusarium oxysporum F. SP. cubense (FOC) T Race 4 Causing Panama Disease in Cavendish Banana in Pakistan. Pakistan Journal of Agricultural Sciences, 54(01), 01–08. https://doi.org/10.21162/PAKJAS/17.4674
Naufal, M., Salam, M., Saadah, & Khatimah, H. (2021). Analyzing the amount of banana Kepok marketing margin. IOP Conference Series: Earth and Environmental Science, 681(1). https://doi.org/10.1088/1755-1315/681/1/012111
Nyamamba, K. A., Tom O. Ouna, Hellen Kamiri, & Erwin Pane. (2020). Effects of Land Use Change on Banana Production: A Case Study of Imenti South Sub-County of Meru County in Kenya. Britain International of Exact Sciences (BIoEx) Journal, 2(3), 640–652. https://doi.org/10.33258/bioex.v2i3.303
Ochola, D., Boekelo, B., van de Ven, G. W. J., Taulya, G., Kubiriba, J., van Asten, P. J. A., & Giller, K. E. (2022). Mapping spatial distribution and geographic shifts of East African highland banana (Musa spp.) in Uganda. PLOS ONE, 17(2), e0263439. https://doi.org/10.1371/journal.pone.0263439
Olumba, C. C., & Onunka, C. N. (2020). Banana and plantain in West Africa: Production and marketing. African Journal of Food, Agriculture, Nutrition and Development, 20(2), 15474–15489. https://doi.org/10.18697/AJFAND.90.18365
Paridy, R. D., Masitah, M., & Bahari, D. I. (2020). Marketing Channel Analysis in an Effort to Develop the Potential of Bananas in Pinrang Regency. Agribusiness Journal, 1–7. https://doi.org/https://doi.org/10.31327/aj.v3i2.1358
Rakhmawati, Y., Lestari, S. R., Hasnanda, L. S. R., & Solikhah, Y. R. D. (2023). The carbohydrate compound and glycemic index of agung banana flour. 020043. https://doi.org/10.1063/5.0111473
Relawati, R., Ariadi, B. Y., & Harpowo, H. (2021). Customer’s Behavior and Willingness to Pay for the Antioxidant Eggs. Psychology and Education, 58(1), 1302–1309. https://doi.org/10.17762/pae.v58i1.896
Sakthiganesh, M., & Dineshkumar, S. (2022). A Study on Constrains Faced by The Banana Growers in The Production and Marketing of Banana. EPRA International Journal of Agriculture and Rural Economic Research, 15–17. https://doi.org/10.36713/epra11651
Sathiya, R., Naveenkumar, M., Senthilnathan, S., Grunathan, S., Devi, M. N., & Banumathy, V. (2022). Growth and Instability in Area, Production and Productivity of Banana in Tamil Nadu. International Journal of Plant & Soil Science, 592–598. https://doi.org/10.9734/ijpss/2022/v34i2031193
Shivam, S., Sachan, B. S., Yadav, B., Verma, A. K., & Bhardwaj, V. V. (2021). Economic Study of Banana Marketing in District Fatehpur, Uttar Pradesh. Economic Affairs, 66(2), 343–347. https://doi.org/10.46852/0424-2513.2.2021.21
Surya, O. H., Satmoko, S., & Subhan Prasetyo, A. (2021). Communication Behavior of Farmers in Accessing Information on Banana Cultivation in the Industrial Revolution 4.0. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(2), 283. https://doi.org/10.24843/soca.2021.v15.i02.p05
Tan, B. C. (2022). Can Banana be a Success Story for Malaysia? Journal of Agribusiness Marketing, 9(1), 13–22. https://doi.org/10.56527/jabm.9.1.2
Thiers, R. (2019). Flying bananas: small producer tactics and the (un)making of Philippine banana export chains. Journal of Peasant Studies, 46(2), 337–357. https://doi.org/10.1080/03066150.2017.1376659
Vijayan, S. R., Kumar, S., & Tiwari, M. (2023). Comparative Study on Production and Marketing of Poovan and Nendran Banana in Thiruvananthapuram District of Kerala, India. Journal of Experimental Agriculture International, 45(7), 152–164. https://doi.org/10.9734/jeai/2023/v45i72144
Vincy, V. (2016). the Production and Marketing of Banana in Vilavancode Taluk. International Journal of Research -Granthaalayah, 4(10(SE)), 37–49. https://doi.org/10.29121/granthaalayah.v4.i10(se).2016.2467
Wahyuningsih, S., Abdillah, A., Hayati, N., Sulistyono, R. E., & Kurnianto, S. (2023). Healthy Food After COVID-19 Vaccination. Journal of Community Empowerment for Multidisciplinary (JCEMTY), 1(1), 1–8. https://doi.org/10.53713/jcemty.v1i1.31
Wibowo, C., Naufalin, R., & Nafisah, M. (2021). Characteristic of banana flour produced from the variety of “Raja Lawe” and “Raja Labu.” IOP Conference Series: Earth and Environmental Science, 653(1), 012112. https://doi.org/10.1088/1755-1315/653/1/012112
Zahrosa, D. B., Soetriono, Soejono, D., Maharani, A. D., Baihaqi, Y., & Amam. (2020). Region and forecasting of banana commodity in seroja agropolitan area lumajang. Journal of Physics: Conference Series, 1465(1). https://doi.org/10.1088/1742-6596/1465/1/012001