FARMER’S PERCEPTION TOWARDS UTILIZATION OF CATTLE AS TOURIST ATTRACTION IN TABANAN REGION, BALI

Abstract

The study aims at determining the level of behavior and cattle farmers expectation for using cattle as agro tourist
attraction, analyze the cattle breeders income and the relationship between breeders behavior and expectation
including their perception of agro-tourism activities using cattle as attraction. It was conducted at Penebel and
Marga districts, Tabanan regency. The respondents were collected as quota; 50 breeders were interviewed in 6
agro-tourism places such as Somya Pertiwi and Jatiluwih, Taman Sari Buana, Rumah Desa, tourist village of Pinge,
and Cau Coklat. The data was analyzed in descriptive qualitative and correlation analysis. It showed that 1) farmers
behavior towards the existence of agro-tourism using cattle as tourist attraction considered to be good; 2) income of
farmers participation using cattle as tourist attraction range between Rp. 50.000 - and Rp. 300.000,- in ploughing
activity, and 3) positive relationship between farmers behavior and expectation and their perception towards the
development of agro-tourism business who use cattle as attraction. It can be concluded that 1) breeders have good
behavior towards the development of agro-tourism business; 2) breeders gained extra income by participating in
agro-tourism activities in order to achieve income by selling their cattle; 3) breeders have better behavior and higher
expectation which is the better perception towards the use of cattle in agro-tourism business activities. Finally,
suggestions such as 1) investors in agro-tourism business should co-operate with famers in their surroundings
to run the activities; 2) Breeders should encourage raising cows instead of bulls since they are tame and increase
population of cattle in their area; 3) local government should play important role in development of agro-tourism
business i.e. village roads construction so it can encourage the visitors to come to the location. All of those will
positively affect the prosperity of local breeders