An Analysis of Verbal and Visual Signs Found in the Posters of Korean Pop Idol

  • Ni Komang Ayu Suardani 1Faculty of Foreign Languages Mahasraswati Denpasar
  • Desak Putu Eka Pratiwi Mahasaraswati Denpasar University, Bali, Indonesia
  • I Wayan Juniartha Mahasaraswati Denpasar University, Bali, Indonesia

Abstract

Abstract--This research aims at finding out verbal and non-verbal signs and also explaining the meaning of those verbal and visual signs found in the posters of Korean pop idol. The data were taken from ten printed posters of Korean pop idol from the internet. This study used the theory of semiotic by Saussure (1983) to find out the verbal and non-verbal signs and theory meanings by Barthes (1968) to find out the meaning of verbal and visual signs in the posters of Korean pop idol. Descriptive qualitative method was used to analyze the data in this study. As the result, those ten posters of Korean pop idol show the verbal and visual signs that support the agencies to promote their idols. In the verbal  and visual signs of the posters album and concert of Korean idol show most all of them conveys connotative meaning.  In the non-verbal signs of the advertisements almost all of the posters of Korean idol used the member of the idol group as a model, It means the advertisements want to attract the people interest by using a the good visual of the idol.


 Keyword: semiotic; verbal signs; non-verbal signs; korean album poster & concert poster

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Author Biographies

Ni Komang Ayu Suardani, 1Faculty of Foreign Languages Mahasraswati Denpasar

Mahasraswati University Denpasar-Bali

Desak Putu Eka Pratiwi, Mahasaraswati Denpasar University, Bali, Indonesia

Mahasaraswati Denpasar University, Bali, Indonesia

I Wayan Juniartha, Mahasaraswati Denpasar University, Bali, Indonesia

Mahasaraswati Denpasar University, Bali, Indonesia

Published
2022-03-31
How to Cite
SUARDANI, Ni Komang Ayu; PRATIWI, Desak Putu Eka; JUNIARTHA, I Wayan. An Analysis of Verbal and Visual Signs Found in the Posters of Korean Pop Idol. Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana, [S.l.], v. 29, n. 1, p. 18--23, mar. 2022. ISSN 2656-6419. Available at: <https://ojs.unud.ac.id/index.php/linguistika/article/view/84072>. Date accessed: 20 aug. 2022. doi: https://doi.org/10.24843/ling.2022.v29.i01.p03.
Section
Articles