Karakteristik Dan Perilaku Wisatawan Asing Di Era Digital Yang Menggunakan Instagram Sebagai Travel Guide Di Kawasan Canggu, Bali

  • Putu Dia Cahya Ratih Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana
  • I Gusti Agung Oka Mahagangga Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana
  • I Made Bayu Ariwangsa Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana

Abstract




Nowadays, the use of social media instagram as a media for tourism information and travel guide by tourists increase rapidly. Especially in Canggu area Bali, which is one of top 5 popular destination in Bali based on the number of top keywords on instagram. The aim of this research is to identify and link the charactheristics and behavior of foreign tourists in digital era who use instagram as a travel guide in Canggu area, Bali. This research used quantitative methods and used simple descriptive statistic analysis. The result of this research shows that the charactheristics and behavior of foreign tourist in Canggu area, Bali are related each others. Data showed that dominance of the charactheristics from young tourists, with an average educational background of bachelor degree, and work as a blogger can influences of tourists’ behavior in social media. They have multy creativity to shared their tourist experiences to public.


Keywords: Instagram as Travel Guide, Tourist Charactheristics, Tourist Behavior, Canggu




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Published
2021-06-30
How to Cite
RATIH, Putu Dia Cahya; MAHAGANGGA, I Gusti Agung Oka; ARIWANGSA, I Made Bayu. Karakteristik Dan Perilaku Wisatawan Asing Di Era Digital Yang Menggunakan Instagram Sebagai Travel Guide Di Kawasan Canggu, Bali. JURNAL DESTINASI PARIWISATA, [S.l.], v. 9, n. 1, p. 204 - 210, june 2021. ISSN 2548-8937. Available at: <https://ojs.unud.ac.id/index.php/destinasipar/article/view/74956>. Date accessed: 20 oct. 2021. doi: https://doi.org/10.24843/JDEPAR.2021.v09.i01.p26.