Pengaruh Dimensi Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan D&I Skin Centre Denpasar

  • Kadek Indri Novita Sari Putri Fakultas Ekonomi Universitas Udayana
  • I Nyoman Nurcaya Fakultas Ekonomi Universitas Udayana

Abstract

This research has the objective to determine the effect of service quality dimensions on customer satisfaction and to determine which variables are dominant of the D & I customer satisfaction Skin Centre. The samples used in this study is accidental sampling, taken from the number of visits D & I Skin Center in 2011. The data were analyzed using SPSS 13.0 for Windows. Analysis of the data used is a confirmatory factor analysis and multiple linear regression analysis. Partial results showed significant effect between service quality (tangibles, reliability, responsiveness, assurance and empathy) to the D & I customer satisfaction Skin Centre.

Keywords: Dimensions of Service Quality, Customer Satisfaction

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Published
2013-07-23
How to Cite
PUTRI, Kadek Indri Novita Sari; NURCAYA, I Nyoman. Pengaruh Dimensi Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan D&I Skin Centre Denpasar. E-Jurnal Manajemen, [S.l.], v. 2, n. 8, july 2013. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/5463>. Date accessed: 22 feb. 2024.
Section
Articles