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KOMODIFIKASI GELANG BENANG TRIDATU DALAM INDUSTRI PARIWISATA BALI

Ida Bagus Made Sudarmana
I Gusti Putu Bagus Suka Arjawa
Ni Made Anggita Sastri Mahadewi

Abstract

ABSTRACT

The tri datu bracelet is a three-colored bracelet that is used as a reminder to the people of the greatness of God in Balinese culture, the tri datu bracelet which is supposed to be a sacred object, but today is used as a tourist market commodity. This makes the tri datu bracelet an interesting research object to study from a sociological point of view. This study uses Max Weber's theory of rational action to analyze the phenomenon of modern tri datu bracelet sales as a form of rational action taken consciously by the community in economic mobility in the modernization era.

Keywords:Commodification, Tri Datu Bracelet, Tourism Industry

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Published

2019-08-29

How to Cite

SUDARMANA, Ida Bagus Made; SUKA ARJAWA, I Gusti Putu Bagus; SASTRI MAHADEWI, Ni Made Anggita. KOMODIFIKASI GELANG BENANG TRIDATU DALAM INDUSTRI PARIWISATA BALI. JURNAL ILMIAH SOSIOLOGI: SOROT, [S.l.], v. 1, n. 2, aug. 2019. ISSN 2827-914X. Available at: <https://ojs.unud.ac.id/index.php/sorot/article/view/52530>. Date accessed: 18 apr. 2024.

Citation Formats

Issue

Vol 1 No 2 (2019)

Section

Articles

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