KOMODIFIKASI GELANG BENANG TRIDATU DALAM INDUSTRI PARIWISATA BALI

  • Ida Bagus Made Sudarmana
  • I Gusti Putu Bagus Suka Arjawa
  • Ni Made Anggita Sastri Mahadewi

Abstrak

ABSTRACT


 


The tri datu bracelet is a three-colored bracelet that is used as a reminder to the people of the greatness of God in Balinese culture, the tri datu bracelet which is supposed to be a sacred object, but today is used as a tourist market commodity.  This makes the tri datu bracelet an interesting research object to study from a sociological point of view.  This study uses Max Weber's theory of rational action to analyze the phenomenon of modern tri datu bracelet sales as a form of rational action taken consciously by the community in economic mobility in the modernization era. 


 


Keywords:Commodification, Tri Datu Bracelet, Tourism Industry

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Diterbitkan
2019-08-29
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SUDARMANA, Ida Bagus Made; SUKA ARJAWA, I Gusti Putu Bagus; SASTRI MAHADEWI, Ni Made Anggita. KOMODIFIKASI GELANG BENANG TRIDATU DALAM INDUSTRI PARIWISATA BALI. JURNAL ILMIAH SOSIOLOGI: SOROT, [S.l.], v. 1, n. 2, aug. 2019. ISSN 2827-914X. Tersedia pada: <https://ojs.unud.ac.id/index.php/sorot/article/view/52530>. Tanggal Akses: 14 oct. 2025
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