Komodifikasi Kemiskinan Dalam Pertelevisian Indonesia Pada Acara "Uang Kaget"

Abstract

This research aims to analyze and explain how the reality TV program "Uang Kaget Lagi" exploits the poverty of its participants to create content for a television show that generates fame and profit for the media corporation itself. "Uang Kaget Lagi" is a Reality Show where an individual attempts to spend Rp12,000,000.00 within a 30-minute time limit. This research employs a qualitative descriptive approach and is supported by framing analysis methods to provide a detailed overview and explanation of the commodification of poverty within the "Uang Kaget Lagi" program. The study is grounded in Noam Chomsky's theory of propaganda. It reveals how television constructs a program that ostensibly offers assistance to impoverished individuals but has ulterior motives of gaining popularity and significant profits for the media corporation.