PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN NUSANTARA DI DAYA TARIK WISATA KEBUN RAYA “EKA KARYA” BALI

  • Angga Suputra Jayadi Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
  • I GPB. Sasrawan Mananda Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
  • Ni Made Oka Karini Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Abstract

This study aims to determine the effect of service quality and facilities on the satisfaction of domestic tourists in the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. The sampling technique in this study was taken by accidental sampling with a sample size of 100 respondents, the respondents of this research were tourists who were visiting or had visited the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. Meanwhile, this research is quantitative in nature by using the method of multiple linear regression analysis as a data analysis technique. In this study using data collection techniques, namely library research, interviews, observations and distributing questionnaires to obtain data. The results of the multiple linear regression analysis based on the delta test of the coefficient of determination resulted in an R Square of 0.709, meaning that 70.9% of tourist satisfaction can be explained by the variables of service quality and facilities. While 29.1% of tourist satisfaction is influenced by other variables that are not included in this research model. This means that the quality of services and facilities affects the satisfaction of tourists visiting the tourist attraction of the Bali "Eka Karya" Botanical Gardens, the better the quality of services and facilities, the higher the level of satisfaction of visiting tourists.


Downloads

Download data is not yet available.

Author Biographies

Angga Suputra Jayadi, Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

 

I GPB. Sasrawan Mananda, Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

 

Ni Made Oka Karini, Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

 

References

Andi Irfan, M. H. (2020). The Effect of Destination Image, Service Quality, and Marketing Mix on Tourist Satisfaction and Revisiting Decisions at Tourism Objects. International Journal of Multicultura land Multireligious Understanding Vol. 7 No. 8 , 727-740.
Arief. (2007). Pemasaran Jasa & Kualitas Pelayanan. Malang: Bayumedia.
Aris Baharuddin, M. K. (2016). Analisis Kepuasan Wisatawan Terhadap Daya Tarik Wisata Malioboro Kota Yogyakarta. Ad’ministrare Vol. 3 No. 2 , 107-112.
Batinggi, B. (2009). Manajemen Pelayan Publik. Yogyakarta: CV Andi Ofset.
Endang Silalahi, M. A. (2018). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Pada Istana Maimun. INA-Rxiv .
Febriyana, G. M., Suprastayasa, I. G., & Darmiati, M. (2020). Do Facilities Affect Tourists’ Satisfaction at Natural Tourist Attraction? A Case at Tegenungan Waterfall in Bali. Tourism Research Journal Vol. 4 No. 2 , 104-112.
Gayatri, & Pitana. (2005). Sosiologi Pariwisata. Yogyakarta: Penerbit Andi.
Ha Nam Khanh Giao, D. K. (2018). Satisfaction Of Tourists To Hoi An Ancient Town, Vietnam. MUK Publications Vol. 5 No. 6 , 124-135.
Jasfar, F. (2005). Manajemen Jasa Pendekatan Terpadu. Jakarta: Ghalia.
Kiswanto. (2011). Pengaruh Harga, Lokasi Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Dampo Awang Beach Rembang.
Nunuk Supraptini, A. S. (2020). Pengaruh Fasilitas, Transportasi Dan Akomodasi TerhadapKepuasan Wisatawan Dikabupaten Semarang. Jurnal Manajemen dan Bisnis Dewantara Vol. 3 No. 2 , 121-131.
Parasuraman, Berry (1985). Conceptual Model of Service Quality and its Implication for Future Research. Jurnal marketing, Vol 49. 41-50.
Payangan. (2014). Pemasaran Jasa Pariwisata. Bandung: IPB Press.
Pitana, D. (2016). Pengantar Ilmu Pariwisata. Yogyakarta: Andi Publisher.
Priyanto, R. H. (2018). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas : Studi Di Ciater Spa Resort. OSF Preprints.
Rosita, M. W. (2016). Pengaruh Fasilitas Wisata dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung di Taman Margasatwa Ragunan Jakarta. Jurnal Manajemen Resort dan Leisure Vol.13 No.1 , 61-72.
Slamet. (1993). Analisis Kuantitatif Untuk Data Sosial. Dahara Publisher.
Sudiarta, S. (2020). Pengaruh Pelayanan dan Fasilitas Homestay Canggu Terhadap Kepuasan Backpacker. Jurnal Ilmiah Hospitality Management Vol. 11 No. 01 , 24-35.
Tjiptono. (2004). Manajemen Jasa. Yogyakarta: Andi Offset.
Wahab, S. (2003). Manajemen Kepariwisataan. Jakarta: Pradnya Paramitha.
Yoeti, O. A. (2003). Perencanaan Strategis Pemasaran Daerah Tujuan Wisata. Jakarta: Pradnya Paramita.
Published
2023-01-09
How to Cite
JAYADI, Angga Suputra; SASRAWAN MANANDA, I GPB.; OKA KARINI, Ni Made. PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN NUSANTARA DI DAYA TARIK WISATA KEBUN RAYA “EKA KARYA” BALI. Jurnal IPTA (Industri Perjalanan Wisata), [S.l.], v. 10, n. 2, p. 199-205, jan. 2023. ISSN 2548-7930. Available at: <https://ojs.unud.ac.id/index.php/pariwisata/article/view/88896>. Date accessed: 26 jan. 2023. doi: https://doi.org/10.24843/IPTA.2022.v10.i02.p02.