Skip to main content Skip to main navigation menu Skip to site footer

PENGARUH PRODUCT PLACEMENT DALAM DRAMA KOREA VINCENZO TERHADAP BRAND IMAGE KOPIKO

I Gusti Agung Ayu Rahma Praminia Universitas Udayana
Ni Luh Ramaswati Purnawan
Ni Made Ras Amanda Gelgel

Abstract

To increase the effectiveness of advertising by using television media, marketers use advertising strategies that can provide information about the brand without disturbing the audience when watching the desired program.The advertising strategy currently used by marketers is called Product Placement. The purpose of this study is to explains the Influence of Product Placement in the Korean Drama Vincenzo on Brand Image Kopiko. This research is explanatory research, data was collected with the survey by distributing questionnaires to 459 respondents with predetermined criteria, to analyze the findings of data on the effect of variable product placement on brand image, the researcher used a simple linear regression statistical test. From these results, it shows that the effect of product placement in the Korean Drama Vincenzo on Kopiko’s brand image is 27%. There is a significant influence between the product placement variable in the Korean Drama Vincenzo and the Kopiko brand image.

Keywords: Product Placement, Vincenzo Korean Drama, Brand Image, Kopiko

Downloads

Download data is not yet available.

pdf

Published

2022-07-29

How to Cite

PRAMINIA, I Gusti Agung Ayu Rahma; PURNAWAN, Ni Luh Ramaswati; GELGEL, Ni Made Ras Amanda. PENGARUH PRODUCT PLACEMENT DALAM DRAMA KOREA VINCENZO TERHADAP BRAND IMAGE KOPIKO. E-Jurnal Medium, [S.l.], v. 3, n. 1, p. 50-61, july 2022. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/86249>. Date accessed: 19 apr. 2024.

Citation Formats

Issue

Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022

Section

Articles

Most read articles by the same author(s)

Ayu Nyoman Vinenda, IGA Alit Suryawati, Ni Luh Ramaswati Purnawan, FAKTOR PENDORONG TERGABUNGNYA REMAJA DALAM KELOMPOK SOSIAL PERTEMANAN: STUDI ATRAKSI INTERPERSONAL PADA GENG PLECING CREW (PLC) SMAN 2 DENPASAR , E-Jurnal Medium: Vol 1 No 1 (2016)
Ida Bagus Satia Wiweka, I Gusti Agung Alit Suryawati, Ni Luh Ramaswati Purnawan, BaliMall.id Integrated Marketing Communication Strategy in Building a Brand Image as an E-Marketplace by Balinese People , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Santi Sandy Mustika Dewi Wijaya, Ni Luh Ramaswati Purnawan, Ni Made Ras Amanda Gelgel, MOTIF DAN KEPUASAN GENERASI Z KOTA DENPASAR MENGGUNAKAN VIDIO SEBAGAI APLIKASI VIDEO STREAMING , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Kadek Ayu Ira Karina Cahya Dewi, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, Motif Remaja Dalam Mengikuti Akun Auto Base Twitter @tubirfess , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Ni Luh Santia Dewi, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, MOTIF DAN KEPUASAN REMAJA DENPASAR MENONTON KONTEN VIDEO @haipuja MELALUI INSTAGRAM , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Ngakan Putu Teja Kamertaya, Ni Luh Ramaswati Purnawan, Ni Made Ras Amanda Gelgel, PENGARUH TERPAAN BERITA EFEK VAKSIN COVID-19 DI INSTAGRAM @DETIKCOM TERHADAP PERSEPSI REMAJA DI KOTA DENPASAR TENTANG VAKSIN COVID-19 , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Faris izzan Putra Rahma Gita, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, MOTIF PENGGUNA TIKTOK DALAM MENDAPATKAN FOR YOUR PAGE (FYP) PADA KALANGAN REMAJA KOTA DENPASAR , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Ida Bagus Raditya Atmaja, Ni Made Ras Amanda Gelgel, I Dewa Ayu Sugiarica Joni, STRATEGI KOMUNIKASI PROGRAM "IKOY-IKOYAN" ARIEF MUHAMMAD DI INSTAGRAM @ARIEFMUHAMMAD , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Maria Priscillia Georgenia, Ni Made Ras Amanda Gelgel, Ade Devia Pradipta, Calvin Damasemil, MOTIF DAN KEPUASAN ANAK MUDA KOTA DENPASAR DALAM PENGGUNAAN FITUR REELS PADA MEDIA SOSIAL INSTAGRAM , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
Unzila Yuniar Sukma, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, Personal Branding Selebtwit Takdir Ridwan (@jek___) di Media Sosial Twitter , E-Jurnal Medium: Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022

1 2 3 4 > >>