PENINGKATAN KUALITAS UMKM MELALUI DIGITAL MARKETING SERTA KESELAMATAN DAN KESEHATAN KERJA (K3)

M.A. Raharja; M.S. Utama; S. Purnawati; N.A. Sanjaya

doi:10.24843/BUM.2025.v24.i02.p09

M.A. Raharja Universitas Udayana
M.S. Utama Program Studi Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Udayana
S. Purnawati Program Studi Magister Ergonomi,Fakultas Kedokteran, Universitas Udayana
N.A. Sanjaya Program Studi Informatika, F.MIPA, Universitas Udayana

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Abstrak

Micro, small and medium enterprises (MSMEs) in the national economy have an important and strategic role. In implementing this service activity there are partners who will be accompanied located in Petulu Village, Ubud sub-district. The partners accompanied in this activity are MSMEs engaged in the production of wooden crafts. This service activity takes the theme of improving human resource quality and productivity through digital marketing assistance and occupational safety and health (K3) for MSMEs. The results of implementing digital marketing and MSME management training activities have provided insight into knowledge and skills for MSME owners. MSME owners have been able to implement skills in responding to or handling simple management problems by first improving or changing the correct perspective in managing their business and the health of their workers. Assistance and understanding of Occupational Safety and Health (K3) was carried out quite well and enthusiastically by the MSME participants in Petulu Ubud Village. So this activity reduces the risks and causes of work accidents that occur due to lack of protection for employees.

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