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Rasionalisasi Keputusan Rusia Menjadi Tuan Rumah Piala Dunia FIFA 2018

Gede Ricky Mahendra Udayana
Penny Kurnia Putri
Putu Titah Kawitri Resen

Abstract

This study aims to determine the advantages that Russia managed to get when it hosted the 2018 FIFA World Cup, using descriptive qualitative methods. As the host of the world's biggest sporting event, Russia is under a lot of pressure from the international community because of the racism issue. Therefore, Russia is trying to take advantage of the opportunities for its role as the host of the 2018 FIFA World Cup, to maximize the benefits that will be obtained. By using the Rational Actor Model and Nation Branding, an analysis of the rationalization of Russia's profits identified, among others: the creation of jobs for 220 thousand Russians, managed to reap a total tourism sector profit of 38.06 billion USD, and at the same time Russia was able to change the country's bad image. by successfully attracting approximately one million foreign tourists who visited directly to watch the World Cup.

Key Words : FIFA World Cup 2018, Nation Branding, Rational Actor Model, Russia

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Published

2023-01-02

How to Cite

MAHENDRA, Gede Ricky; PUTRI, Penny Kurnia; RESEN, Putu Titah Kawitri. Rasionalisasi Keputusan Rusia Menjadi Tuan Rumah Piala Dunia FIFA 2018. DIKSHI (DISKUSI ILMIAH KOMUNITAS HUBUNGAN INTERNASIONAL), [S.l.], v. 2, n. 2, p. 383-397, jan. 2023. ISSN 2828-1853. Available at: <https://ojs.unud.ac.id/index.php/hi/article/view/88500>. Date accessed: 22 nov. 2024.

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Vol 2 No 2 (2023): Jurnal DIKSHI

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