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ALL IN GOOD TASTE: SAVOR THE FLAVORS OF TAIWANSEBAGAI UPAYAPELAKSANAAN NATION BRANDINGTAIWAN

Ni Luh Putu Rahayu Dian Sari
Putu Ratih Kumala Dewi
A.A. Ayu Intan Prameswari

Abstract

ABSTRACT

This research is conducted with qualitative research method to compile how Taiwan conductedtheir gastrodiplomacy program named All in Good Taste: Savor The Flavors of Taiwanas a way to brand the country. Taiwan used several ways to promote the program, including two major strategies, namely the Internationalization Strategy and the International Localization Strategy which lasted until 2013as a tool to show the country’s existence and also to introduce Taiwan's culinary culture. Taiwanconducted the said program as a brand to achieve various goals, including building an image, enhancing the nation's competitiveness, and forming the identity with various cultures and ethnics. Although the impact of the nation branding according to NBI could not be seen properly, and the results obtained from gastrodiplomacy can not be achieved directly,the Taiwanese cuisine was slowly gaining recognition by public.

Keywords: Gastrodiplomacy, Nation Branding, Taiwan

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Published

2020-01-27

How to Cite

RAHAYU DIAN SARI, Ni Luh Putu; KUMALA DEWI, Putu Ratih; PRAMESWARI, A.A. Ayu Intan. ALL IN GOOD TASTE: SAVOR THE FLAVORS OF TAIWANSEBAGAI UPAYAPELAKSANAAN NATION BRANDINGTAIWAN. DIKSHI (DISKUSI ILMIAH KOMUNITAS HUBUNGAN INTERNASIONAL), [S.l.], v. 1, n. 1, jan. 2020. ISSN 2828-1853. Available at: <https://ojs.unud.ac.id/index.php/hi/article/view/56841>. Date accessed: 22 nov. 2024.

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Vol 1 No 1 (2020): Hubungan Internasional Vol1, No1, th 2020

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