PENGARUH PELATIHAN DAN PENGGUNAAN E-COMMERCE TERHADAP EKSPANSI USAHA DAN PENDAPATAN PENGRAJIN PERHIASAN DI KABUPATEN GIANYAR

Abstract

Small industries in Gianyar Regency chew the potential to be developed considering the local natural resources andzcreativit of the community in the field of art or craft is enough to contribute to improving the welfare of the community and can support regional development programs. The handicraft industry, especially jewelry production, is the most common type among other industries found in Gianyar Regency. The existence of jewelery in Gianyar Regency has had a high socio-economic impact, improved people's lives and had an impact on the surrounding villages. The population used in this study was 238 jewelers in Gianyar Regency. The method of determining the sample in this study used the proportionate stratified random sampling method. The analysis technique used in this study is path analysis. The results of the study showed that training had a positive and significant effect on the business expansion of jewelry craftsmen, while the business expansion of jewelery craftsmen using e-commerce was no higher than those who did not use e-commerce in Gianyar Regency. Training, e-commerce and business expansion have a positive and significant effect on the income of jewelry craftsmen in Gianyar Regency. The income of jewelery craftsmen using e-commerce is higher than those who do not use e-commerce in Gianyar Regency. There is an indirect influence of training and e-commerce on the income of jewelry craftsmen through business expansion in Gianyar Regency. 

Keywords: Training, E-commerce, Business Expansion, and Income.