BRAND IMAGE, CUSTOMER EXPERIENCE, VANITY SEEKING, MATERIALISM TERHADAP CUSTOMER LOYALTY DAN REPURCHASE INTENTION

  • Putu Riska Yunita Srinandari Universitas Pendidikan Nasional, Bali, Indonesia
  • Ni Nyoman Sunariani Universitas Pendidikan Nasional, Bali, Indonesia
DOI: https://doi.org/10.24843/EEB.2022.v11.i03.p04

Abstract

This study aims to analyze Brand Image, Customer Experience, Vanity Seeking, Materialism on Customer Loyalty and Repurchase Intention. This research is included in quantitative research and was conducted at Larissa Aesthetic Center and Natasha Skin Center with 300 respondents. Data collection in this study was obtained through the distribution of questionnaires. The sampling method used in this research is purposive sampling. The results of the study found that Brand image has a positive and significant effect on customer loyalty, Customer experience has a positive and significant influence on customer loyalty, Vanity seeking has a positive and significant effect on customer loyalty, Materialism has a positive and significant influence on customer loyalty. , and Customer loyalty has a positive and significant influence on repurchase intention at the Larissa Aestehtic Center and Natasaha Skin Center beauty clinic services.


Keywords: Brand Image, Customer Experience, Vanity Seeking, Materilism, Customer Loyalty, Repurchase Intention

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Published
2022-03-30
How to Cite
SRINANDARI, Putu Riska Yunita; SUNARIANI, Ni Nyoman. BRAND IMAGE, CUSTOMER EXPERIENCE, VANITY SEEKING, MATERIALISM TERHADAP CUSTOMER LOYALTY DAN REPURCHASE INTENTION. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 281-294, mar. 2022. ISSN 2337-3067. Available at: <https://ojs.unud.ac.id/index.php/eeb/article/view/76009>. Date accessed: 05 may 2024. doi: https://doi.org/10.24843/EEB.2022.v11.i03.p04.
Citation Formats
Issue
VOLUME.11.NO.03.TAHUN.2022
Section
Articles

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