IDEOLOGY OF COMMODIFICATION OF BARONG PERFORMING ART AT BANJAR DENJALAN-BATUR, BATUBULAN, GIANYAR

  • I Wayan Subrata Fakultas Ilmu Agama dan Kebudayaan Universitas Hindu Indonesia

Abstract

Performing arts barong in Banjar Denjalan - Batur Batubulan Gianyar is one tourist attraction that deliberately conceived , produced , and distributed to the travel agency for domestic consumption and foreign tourists . The ideology behind the commodification of performing arts barong able to make it existed until now to meet the needs of tourism in Bali . This paper mengangakat problem of ideology whether contained in the commodification of performing arts in Banjar Denjalan barong - Batur Batubulan Gianyar Bali that can be accepted by the community and be a tourist attraction . Research using observation , interviews , and documentation . In summary this study was described as follows . Ideology balih - balihan ( art entertainment commercial nature ) that underlies the commodification of performance art barong by making a duplicate original as the original but not profane staged regularly every day at two venues , the stage and the stage Pura Pura Pererepan Puseh . The original performing arts barong ( sacred ) staged in terms of religious ceremonies in temples called bebali art . Behind it all has the objective to obtain pecuniary advantage . Income of performing arts barong for subsistence for the owners of the performing arts barong and local communities and stakeholders .

Downloads

Download data is not yet available.
How to Cite
SUBRATA, I Wayan. IDEOLOGY OF COMMODIFICATION OF BARONG PERFORMING ART AT BANJAR DENJALAN-BATUR, BATUBULAN, GIANYAR. E-Journal of Cultural Studies, [S.l.], aug. 2014. ISSN 2338-2449. Available at: <https://ojs.unud.ac.id/index.php/ecs/article/view/9732>. Date accessed: 26 june 2022.
Section
Articles

Keywords

ideology ; commodification ; barong performing arts ; bebali ; balih - balihan