UPIN IPIN ANIMATION: THE MEDIA OF MALAYSIA'S IDENTITY POLITICS

  • Gede Pasek Putra Adnyana Yasa Institut Seni Indonesia Denpasar
  • I Nyoman Darma Putra Universitas Udayana
  • I B Gde Pujaastawa Universitas Udayana
  • I Nyoman Larry Julianto Institut Seni Indonesia Denpasar
DOI: https://doi.org/10.24843/cs.2023.v16.i03.p04

Abstract

"Upin Ipin" animation is a popular children's film series in Indonesia, including Denpasar from 2010-2023. The Upin Ipin animation shows the background of a Malaysian village with its own culture, and the characters who play a role in it can represent the Malay-Malaysian identity and the various tribes that exist in Malaysia. The research used qualitative methods, and data were analyzed using discourse analysis theory and ideology theory. The results show that the issue of Malay-Malaysian identity plays a role in the production of Upin Ipin animation. The identity is visualized through the characters in the story, along with the environment that considers the socio-cultural background of the local Malaysian community. The construction of the environment, socio-cultural life, religion and culture, and language represent the Malaysian identity. This article contributes to the understanding that Upin Ipin animation is not just entertainment but a medium to introduce the Malay-Malaysian cultural identity.


Keywords: animation, Upin Ipin, identity politics, Malaysia

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Published
2023-08-31
How to Cite
YASA, Gede Pasek Putra Adnyana et al. UPIN IPIN ANIMATION: THE MEDIA OF MALAYSIA'S IDENTITY POLITICS. E-Journal of Cultural Studies, [S.l.], v. 16, n. 3, p. 37-47, aug. 2023. ISSN 2338-2449. Available at: <https://ojs.unud.ac.id/index.php/ecs/article/view/106549>. Date accessed: 22 nov. 2024. doi: https://doi.org/10.24843/cs.2023.v16.i03.p04.
Citation Formats
Issue
Vol 16 No 3 (2023): Volume 16 Number 3 August 2023
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License