CONSUMPTIVISM IN THE GENDER ROLE IN NI NYOMAN SANI’S WORKS OF ART

Abstract

All this time in visual art in Bali a woman has often been placed as an object per se.
Actually, in the visual work of women artists in Bali there is found an ideology that works
behind it. This article reveals and describes the gender ideology that works behind the
visual representation of Ni Nyoman Sani that is why a descriptive qualitative study is used
by using postmodernism theory, visual semiotic theory, gender theory, ideology theory,
and psychoanalysis theory to reveal the problem. This article concludes that the gender
ideology works behind Ni Nyoman Sani’s work, that is, concerning the consumptivism of
the gender role in its use. It is hoped that this discussion can give us a broader and deeper
understanding of the gender ideology that works behind Ni Nyoman Sani’s creative
process.

Keywords: consumptivism, gender role, ni nyoman sani.