Penerapan Community Based Tourism Dalam Pengelolaan Daya Tarik Wisata Pantai Lon Malang Kabupaten Sampang

Abstract

Community Based Tourism is a tourism concept that makes the community the subject of tourism
development. Lon Malang Beach is one of the priority tourist destinations in Sampang Regency that applies
this community-based tourism concept. This research aims to see how the application of the principles of
Community Based Tourism in Lon Beach Malang and see how the role of stakeholders involved in tourism
development. This research uses a qualitative descriptive approach with data collection methods in the form
of observation, interviews, and documentation. The subjects in this study using purposive sampling
techniques. The results of this study show that the development of Lon Malang beach tourism has applied the
principle of Community Based Tourism, where full tourism management is carried out by local communities
through village institutions such as POKDARWIS and BUMDes. The results of the study also show that
stakeholders have played a role in the development of Lon Malang beach tourism and cooperate with each
other.
Keywords: Community Based Tourism, Tourism, Community Participation, Stakeholders