MEMOTIVASI PERILAKU HEMAT ENERGI DAN RAMAH LINGKUNGAN DI SEBUAH HOTEL
Abstract
AbstrakThe present study aimed to find out whether persuasive messages with descriptive norms
and norms of reciprocation were better than the standard message in increasing
participation in hotel’s reuse linens and towels program and to know whether similar
studies conducted in the individualistic culture of the United States could be replicated for
the Indonesian collectivistic culture. The study started by printing four different cards with
standard, standard with bigger fonts, descriptive norms, and norms of reciprocation
messages. Cards were placed in rooms of a hotel located in Bali. Results show that cards
printed with descriptive norms and norms of reciprocation messages were indeed more
dominant than the standard one in increasing participation in linens and towels reuse
program. The results were similar to those conducted in the United States.
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Published
2013-08-01
How to Cite
G. SANTIKA, Wayan.
MEMOTIVASI PERILAKU HEMAT ENERGI DAN RAMAH LINGKUNGAN DI SEBUAH HOTEL.
Bumi Lestari, [S.l.], v. 13, n. 2, aug. 2013.
ISSN 2527-6158.
Available at: <https://ojs.unud.ac.id/index.php/blje/article/view/6653>. Date accessed: 22 nov. 2024.
Issue
Section
Original Research Articles
Keywords
Kata kunci: towels reuse program, norma deskriptif, norma resiprokatif, linen
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