PENGEMBANGAN AGROWISATA BERBASIS MASYARAKAT DI KELURAHAN RURUKAN DAN RURUKAN I KECAMATAN TOMOHON TIMUR PROVINSI SULAWESI UTARA

Abstrak

One of the alternative tourism destinations in Tomohon City is agrotourism in Rurukan and Rurukan I District, East Tomohon Sub-District, North Sulawesi Province. Agrotourism has potential to be developed due to the strategic location, the location is in the highland with beautiful scenery, they have several horticultural activities, as well as cultural diversity that has become a great tourist attraction. The informant of this study were selected using purposive sampling that based on several specified criteria in accordance with the study objectives. Data collection methods were carried by conducting FGD (Focus Group Discussion). Data analysis methods were using descriptive analysis, SWOT and QSPM. The results showed that the main potential of community-based agrotourism development in Rurukan and Rurukan I District is the attraction aspect, including horticulture development centers, agriculture and regional culture, food and beverages processed agricultural products, tourist sites, traditional art, and art performances. The SWOT matrix result showed several alternatives strategic, including agriculture and local culture development and conservation; promotion of the agrotourism area; comfort and security maintenance in the area; agrotourism extension; agrotourism development and skill trainning; quality and quantity improvement on agrotourism location; and also human resource skill improvement. The priority strategy based on QSPM analysis is the agriculture and local culture development and conservation. Community, in this case farmers, and local government should be able to utilize the strengths and opportunities of the agrotourism potential to be able to minimize the existing weaknesses and threats. Based on the study, the recommendation including conservation on agricultural culture, traditional customs and regional culture, create and implement agrotourism activities, also both community and the government should prepare their-selves as skilled and innovative agrotourism players.