Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

  • Dita Dwi Ayu Isukadana Udayana University
  • I Wayan Restu Udayana University
  • I Ketut Wija Negara Udayana University

Abstract

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

Downloads

Download data is not yet available.

Author Biographies

Dita Dwi Ayu Isukadana, Udayana University

Department of Aquatic Resources Management, Faculty of Marine and Fisheries

I Wayan Restu, Udayana University

Department of Aquatic Resources Management, Faculty of Marine and Fisheries

I Ketut Wija Negara, Udayana University

Department of Aquatic Resources Management, Faculty of Marine and Fisheries

References

[1] [KKP] Kementerian Kelautan dan Perikanan (Satu Data). 2018. Outline Tabel Kelautan dan Perikanan dalam Angka.Jakarta: Satu Data KKP.
[2] Huda, M., I Solihin, E Lubis. 2015. Tingkat Efisien Pemasaran Ikan Laut Segar Di Pelabuhan Perikanan Nusantara Brondong. Jurnal Teknologi Perikanan dan Kelautan, 6(1), 91-104.
[3] Abidin, Z., W Handayani, M Fattah. 2016. Analysis of Masamo Catfish Marketing by Analytical Approach at Farmer Group “Sumber Lancar”, Blimbing, Malang City. Economic and Social of Fisheries and Marine Journal, 4(01): 90-104.
[4] Giamurti, ASR., AN Bambang, AD Fitri. 2015. Analisis Pemasaran Hasil Tangkapan Kakap Merah (Lutjanus sp.) di Pelabuhan Perikanan Nusantara Brondong, Lamongan, Jawa Timur. Journal of Fisheries Resources Utilization Management and Technology, 4(4), 8-17.
[5] Yount. 1999. Jumlah Populasi Kurang Dari 100 Lebih Baik Diambil Sebagai Sampel Penelitian Populasi. Jakarta: Bina Aksara.
[6] Arbi, M., T Thirtawati, Y Junaidi. 2018. Analisis Saluran dan Tingkat Efisiensi Pemasaran Beras Semi Organik Di Kecamatan Rambutan Kabupaten Banyuasin. JSEP (Journal of Social and Agricultural Economics), 11(1), 22-32.
[7] Hanafie, R. 2010. Pengantar Ekonomi Pertanian. Yogyakarta: Andi Offset. 308 hlm.
[8] Jumiati, E., DH Darwanto, S Hartono, Masyhuri. 2013. Analisis Saluran Pemasaran Dan Marjin Pemasaran Kelapa Dalam di Daerah Perbatasan Kalimantan Timur. J. Agrifor, 12(1), 1-10.
[9] Soekartawi, DR. 2002. Prinsip Dasar Manajemen Pemasaran Hasil-hasil Pertanian. Jakarta: PT. Raja Grafindo. 134 hlm.
[10] Nugroho, AE. 2015. Analisis Pemasaran Tandan Buah Segar Kelapa Sawit di Kabupaten Kutai Kartanegara (Studi Kasus pada Petani Swadaya Kecamatan Muara Muntai). Magrobis Journal, 15 (2), 1-24.
[11] Ningsih, K., H Felani, H Sakdiyah. 2015. Keragaan usahatani dan pemasaran buah naga organik. Jurnal Agriekonomika, 4(2), 168-184.
[12] Saputra, AS., TD Hapsari, J Januar. (2015). Analisis Efisiensi Biaya Usahatani Jamur Tiram (Pleurotus Sp) dan Pemasarannya di Kabupaten Jember. Agritrop Jurnal Ilmu-Ilmu Pertanian, 13(2): 1-12.
[13] Nuriati, NK. 2019. Analisis Efisiensi Saluran Pemasaran Ikan Tongkol Hasil Tangkapan Nelayan Di Desa Seraya Timur Kecamatan Karangasem. Jurnal Pendidikan Ekonomi Undiksha, 10(2), 512-522.
[14] Pradika, A., AI Hasyim, A Soelaiman. 2013. Analisis Efisiensi Pemasaran Ubi Jalar di Kabupaten Lampung Tengah. J. Iilmu-ilmu Agrib., 1(1): 1-11.
[15] Damayanti, R., AN Bambang. 2014. Analisis Harga Dan Pemasaran Ikan Kembung Lelaki (Rastrelliger kanagurta) Di Pangkalan Pendaratan Ikan (Ppi) Cituis Kabupaten Tangerang. Journal of Fisheries Resources Utilization Management and Technology, 3(3), 176-182.
[16] Pay, YA., A Nubatonis. 2017. Analisis Pemasaran Buncis di Desa Oerinbesi Kecamatan Biboki Tanpah Kabupaten Timor Tengah Utara. Jurnal Agribisnis Lahan Kering, 2 (4) 52–54.
[17] Febrianti, SS., H Boesono, TD Hapsari. 2013. Analisis Faktor-Faktor yang Mempengaruhi Harga Ikan Manyung (Arius thalassinus) di TPI Bajomulyo Juwana Pati. Journal of Fisheries Resources Utilization Management and Technology, 2(3), 162-171.
[18] Maisyaroh, N., H Boesono. 2014. Analisis Pemasaran Hasil Tangkapan Lobster (Panulirus sp.) Di Tempat Pelelangan Ikan (Tpi) Se-kabupaten Gunungkidul. Journal of Fisheries Resources Utilization Management and Technology, 3(3), 131-140.
[19] Pamuji, LD., AK Mudzakir, BA Wibowo. 2018. Analisis Rantai Pasok Rajungan (Portunus pelagicus) PT Phillips Seafoods Indonesia di Pemalang, Jawa Tengah. Journal of Fisheries Resources Utilization Management and Technology, 7(3), 71-80.
[20] Elpawati, T Budiyanto, Zulmanery. 2014. Analisis Efisiensi Saluran Pemasaran Ikan Bandeng Desa Tambak Sari, Kecamatan Tirtajaya, Kabupaten Karawang. Jurnal Agribisnis, 8(1), 83 – 110
[21] Apriono, D., E Dolorosa, Imelda. 2012. Analisis Efisiensi Saluran Pemasaran Ikan Lele di Desa Rasau Jaya 1 Kecamatan Rasau Jaya Kabupaten Kubu Raya. Jurnal Social Economic of Agriculture, 1(3), 29-36.
Published
2021-02-26
How to Cite
ISUKADANA, Dita Dwi Ayu; RESTU, I Wayan; NEGARA, I Ketut Wija. Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali. Advances in Tropical Biodiversity and Environmental Sciences, [S.l.], v. 5, n. 1, p. 34-39, feb. 2021. ISSN 2622-0628. Available at: <https://ojs.unud.ac.id/index.php/ATBES/article/view/68871>. Date accessed: 12 may 2021. doi: https://doi.org/10.24843/ATBES.2021.v05.i01.p06.
Section
Articles