MARJIN PEMASARAN DAN RESIKO PEDAGANG: KASUS PENGEMBANGAN RUMPUT LAUT DI PROPINSI GORONTALO

ARMEN ZULHAM

Abstract


Intensive seaweed development program occured during fisheries revitalitation program
realesed by government. The development of this commodity triggred by highly demand of
seaweed raw material and it’s derivative in domestic and export markets. This article write
based on the RRA survey technique on marketing marjin and trade risk face by traders on
seaweed trade in Gorontalo. Responden interviewed covered the stakeholders involve in
seaweed business in Gorontalo. The primary data were used to analysed the marketing marjin
and trader’s risk of seaweed in Gorontalo. The traders who involved in seaweed business
assume to be risk preference, due to profit oriented as long as risk oriented. The research
finding indicated: the price sharing recive by each stakeholder compared the retail price in
Surabaya and Manado quite preferable. Asymetric price information not occured among trade
levels. Marketing marjin at each level and total marjin relatively low. This information
indicated the marketing cost of seaweed more absorbed for transportation cost. As a risk
preference, the trader who sold the seaweed to Manado face highly risk compared to their
partner who sold sea weed to Surabaya, respectively. The active involvement of government
in seaweed business need the proper planning and strategy to ignore the disappearing target.

Keywords


Seaweed, Trade, Marketing Marjin, Risk.

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