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  • MARJIN PEMASARAN DAN RESIKO PEDAGANG: KASUS PENGEMBANGAN RUMPUT LAUT DI PROPINSI GORONTALO

    ARMEN ZULHAM

    Abstract


    Intensive seaweed development program occured during fisheries revitalitation program
    realesed by government. The development of this commodity triggred by highly demand of
    seaweed raw material and it’s derivative in domestic and export markets. This article write
    based on the RRA survey technique on marketing marjin and trade risk face by traders on
    seaweed trade in Gorontalo. Responden interviewed covered the stakeholders involve in
    seaweed business in Gorontalo. The primary data were used to analysed the marketing marjin
    and trader’s risk of seaweed in Gorontalo. The traders who involved in seaweed business
    assume to be risk preference, due to profit oriented as long as risk oriented. The research
    finding indicated: the price sharing recive by each stakeholder compared the retail price in
    Surabaya and Manado quite preferable. Asymetric price information not occured among trade
    levels. Marketing marjin at each level and total marjin relatively low. This information
    indicated the marketing cost of seaweed more absorbed for transportation cost. As a risk
    preference, the trader who sold the seaweed to Manado face highly risk compared to their
    partner who sold sea weed to Surabaya, respectively. The active involvement of government
    in seaweed business need the proper planning and strategy to ignore the disappearing target.

    Keywords


    Seaweed, Trade, Marketing Marjin, Risk.

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