PENGARUH KETIDAKPUASAN DAN SIKAP MENGELUH PADA PERILAKU MENGELUH KONSUMEN

  • Ida Ayu Putu Dewi Putri Asih Fakultas Ekonomi dan Bisnis Universitas Udayana
  • Putu Yudi Setiawan Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstract

This study was conducted to determine the effect of discontent and complaining attitude towards consumer complaining behavior at the Grand Santhi Hotel in Denpasar. Design research using the form associative causal (cause and effect). The sample was 100 respondents. The sampling method using purposive sampling method with certain criteria. Data collection techniques used is by distributing questionnaires to customers who are staying at the Grand Santhi Hotel Denpasar. Methods of data analysis using multiple linearĀ  analysis to examine the effect among variables. The study states that the dissatisfaction and complaining attitude is positive and significant effect on the behavior of consumers complained to the Grand Santhi Hotel in Denpasar.

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Published
2015-07-07
How to Cite
DEWI PUTRI ASIH, Ida Ayu Putu; YUDI SETIAWAN, Putu. PENGARUH KETIDAKPUASAN DAN SIKAP MENGELUH PADA PERILAKU MENGELUH KONSUMEN. E-Jurnal Manajemen, [S.l.], v. 4, n. 7, july 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/12679>. Date accessed: 28 mar. 2024.
Section
Articles

Keywords

Dissatisfaction, Complaining Attitude, Consumer Complaining Behavior.