STRATEGI TIM SUKSES DALAM MEMBANGUN OPINI PUBLIK TERHADAP KOSTER DALAM RUANG MEDIA MASSA BALI POST PADA PILGUB BALI 2018

  • I Gede Yoga Wira Wahyuda
  • Piers Andreas Noak
  • A.A Sagung Mirah Mahaswari J.M

Abstract

ABSTRACT


Strategy is a design in achieving expectations within a certain period. Political campaigns are political communication processes carried out by political candidates in obtaining support and a good image from the public. In this research journal the strategy of the Koster-Ace winning team that uses the Political Marketing strategy as a propaganda tool in shaping public opinion in the community to get support in winning the election of the Governor of Bali. This research method uses a case study with a interview data collection technique and observation. The subject of the research was the KOSTER-ACE campaign winning team. The results of this study indicate that the Political campaign strategy used by the KOSTER-ACE winning team using the Political Marketing strategy as a propaganda tool in forming public opinion in Bali can be said to be very effective can get support and win the 2018 Bali governor election.


Keywords: Mass media, political campaigns, political marketing, political image, public opinion

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Published
2020-07-17
How to Cite
WIRA WAHYUDA, I Gede Yoga; NOAK, Piers Andreas; MAHASWARI J.M, A.A Sagung Mirah. STRATEGI TIM SUKSES DALAM MEMBANGUN OPINI PUBLIK TERHADAP KOSTER DALAM RUANG MEDIA MASSA BALI POST PADA PILGUB BALI 2018. Jurnal Nawala Politika, [S.l.], v. 1, n. 2, july 2020. ISSN 2827-9131. Available at: <https://ojs.unud.ac.id/index.php/politika/article/view/62006>. Date accessed: 05 nov. 2024.