MENGEMBANGKAN STAF ORGANISASI MENJADI SUMBERDAYA MANUSIA STRATEGIK MELALUI BUDAYA MELAYANI PELANGGAN

Abstract

This paper attempts to apply some marketing and human resource management concepts to high educational area. Higher competition intensity demands a high educational institution to become a learning organization, where its entire member has an ability to learn faster and doing knowledge sharing effectively. In a high educational institution, both of teaching and administration?s staff must develop themselves to become a strategic human resource so they will be able to conduct learning process with high perceived customer value. It will be realized if there is a strong culture for entire member of organization to serve customers, both external and internal.