EFEKTIVITAS HASHTAG TIKTOK TRAVEL X WONDERFUL INDONESIA PADA 10 DESTINASI BALI BARU
Abstract
This study aims to determine the effectiveness of promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations. In this study, the determination of the sample used the purposive sampling. Data was collected by distributing online questionnaires through social media to 99 respondents, indirect observation, and literature study. The data analysis techniques used are descriptive quantitative analysis using a Likert scale, simple tabulation analysis and the AIDA model. The results of this study indicate that based on the results of research on the characteristics of Tiktok social media users who visited 10 New Bali Destinations, which were dominated by Tiktok social media users from East Java, aged between 18–24 years, female, high school graduates, by profession as a student, has a relatively low monthly income of Rp. 500,000.00 – Rp. 2,500,000.00 While the results of research on the effectiveness of tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia in 10 New Bali Destinations have an average AIDA score of 3.05 with a scale range of 2.51-4.00 in the effective category., so it can be said that tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations is able to attract attention (Attention), generate interest (Interest), raise desire (Desire), as well as convincing Tiktok social media users to determine their envoy is to visit directly to 10 New Bali Destinations.
Downloads
References
Azhari, S., Ardiansah, I., (2022). Efektivitas Penggunaan Media Sosial TikT ok Sebagai Platform Pemasaran Digital Produk Olahan Buah Frutivez (@hellofrutivez). Jurnal Sistem dan Teknologi Informasi (Online).
Bps.go.id. (2020). Jumlah Kunjungan Wisatawan Mancanegara ke Indonesia.
Cnnindonesia.com. (2018). Indonesia Pamer 10 Destinasi Bali Barudi Pertemuan IMF-Bank Dunia.
Dewa, CB., dan Safitri, LA. (2021). Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie). Jurnal pariwisata dan budaya, (online), Vol 12, P 1.
Digitalbisa.id. (2022). Digital Tourism: Strategi Promosi Pariwisata
Ekadewi, S,. Yutanto, PW,. dan Sastrawijaya, Y. (2018). Pengembangan Website dan Pemanfaatan Media Sosial Sebagai Media Informasi dan Promosi Pariwisata di Kabupaten Bangka Selatan. Jurnal Pinter, (online), Vol 2, P1.
Endarwati, ET., Ekawati, Y., (2021). Efekttivitas Penggunaan Sosial Media Tiktok Sebagai Media Promosi Ditinjau dari Perspektif Buying Behaviors. Management Development and Applied Research Journal, Vol 4, (Online).
Fitri, AI., Dwiyanti, SAI., (2021). Efektivitas media Tiktok dan Influencer Mendongkrak Penjualan Lippie Serum Raecca dipandemi Covid-19. Jurnal EK&BI (Online).
IndonesiaPR.id. (2021). Mengapa PR Harus Mulai Menggunakan Tiktok?
Kemenparekraf.go.id. (2021). Statistik Kunjungan Wisatawan Mancanegara 2021.
Kompas.com. (2021). Indonesia Sumbang Angka Unduhan TikTok Terbanyak di Dunia.
Newsroom.tiktok.com. (2019). TikTok dan Kementerian Pariwisata Republik Indonesia Memulai Kampanye TikTok Travel x Wonderful Indonesia.
Novalia, Syifa., A. (2021). Pemanfaatan Aplikasi Tiktok Sebagai Media Promosi Untuk Meningkatkan Brand Awareness (Studi Kasus Pada PT. Es Teh Indonesia). Jurnal Akrab Juara, (online).
Santoso, HN., Widyawati, C., dan Adityaji, R. (2021). The Role Of The Promotional Video "Wonderful Indonesia: A Visual Journey" On Brand Image And Tourist Visiting Interest To Wakatobi. Jurnal, (online).
Tiktok.com. (2022). Menggunakan Promosi Untuk Mengembangkan Audiens.
Xiaoluan, X. (2021). Research on Social Media Tourism Marketing in the Post-epidemic Period. Jurnal, (online).
Yana Respati, D. (2021). Creating Customer Engangement and Customer Value within 15 second: How Tiktok Works for Content Marketing. Jurnal, (online).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
