PEMILIHAN KRITERIA DALAM PEMBUATAN KARTU KREDIT DENGAN MENGGUNAKAN METODE FUZZY AHP

  • JOKO HADI APRIANTO Faculty of Mathematics and Natural Sciences, Udayana University
  • G. K. GANDHIADI Faculty of Mathematics and Natural Sciences, Udayana University
  • DESAK PUTU EKA NILAKUSMAWATI Faculty of Mathematics and Natural Sciences, Udayana University

Abstract

The rise of credit card users, make banks compete to provide a wide range of offers to attract customers. This study aims to determine the priority criteria selected customers for establishment credit cards by using a fuzzy AHP method. Method fuzzy AHP is a combination of the AHP method and fuzzy method. Fuzzy AHP approach particularly triangular fuzzy number approach to the AHP scale should be able to minimize uncertainty for the results obtained are more accurate. The criteria used for this study is the interest rate , the promo/discount, limit, and annual dues. Based on the steps of calculation of data obtained fuzzy AHP respondents have value CR = 0.049, which means consistent because it meets the standards set CR < 0.10 and that became the order of priority are limit, promo/discount, interest rate, and  continued with weights of priorities are 0408, 0.28, 0.16, and 0.152.

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Author Biographies

JOKO HADI APRIANTO, Faculty of Mathematics and Natural Sciences, Udayana University

Jurusan Matematika FMIPA Universitas Udayana, Bukit Jimbaran-Bali

G. K. GANDHIADI, Faculty of Mathematics and Natural Sciences, Udayana University

Jurusan Matematika FMIPA Universitas Udayana, Bukit Jimbaran-Bali

DESAK PUTU EKA NILAKUSMAWATI, Faculty of Mathematics and Natural Sciences, Udayana University

Jurusan Matematika FMIPA Universitas Udayana, Bukit Jimbaran-Bali

Published
2014-01-31
How to Cite
APRIANTO, JOKO HADI; GANDHIADI, G. K.; NILAKUSMAWATI, DESAK PUTU EKA. PEMILIHAN KRITERIA DALAM PEMBUATAN KARTU KREDIT DENGAN MENGGUNAKAN METODE FUZZY AHP. E-Jurnal Matematika, [S.l.], v. 3, n. 1, p. 25 -32, jan. 2014. ISSN 2303-1751. Available at: <https://ojs.unud.ac.id/index.php/mtk/article/view/9602>. Date accessed: 05 nov. 2024. doi: https://doi.org/10.24843/MTK.2014.v03.i01.p062.
Section
Articles

Keywords

AHP; Fuzzy Analytic Hierarchy Process (FAHP); Criteria of Credit Card; Consistensy Ratio; Weight Priority

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