HUBUNGAN PENGAMBILAN KEPUTUSAN DENGAN KEBERHASILAN USAHA KEMITRAAN AYAM RAS PEDAGING DI KABUPATEN TABANAN

Abstract

This research aims at determining the successful level of broiler contract farming and management decisionmaking
ability. In addition, it was also conducted with the correlation of knowledge, attitude, motivation, perception
and social interaction of farmers with the success of decision making and broiler contract farming. The research
was carried out at Tabanan regency. There were 122 farmers as respondents using proportionate stratified random
sampling and analyzed using by SEM-PLS. It showed that the successful level of broiler contract farming on middle
level and most of farmers have abilities to make a good decision on broiler management. Knowledge, attitude
and perception have positive significantly for decision making of broiler management, but motivation and social
interaction had not significantly effected. Decision making gave positive effect to the success broiler contract
farming.