SAPUTRA, Made Kurniawan; RESPATI, Ni Nyoman Rsi.
PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK PAKAIAN MEREK ERIGO.
E-Jurnal Manajemen, [S.l.], v. 12, n. 7, p. 671 - 690, aug. 2023.
ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/102153>. Tanggal Akses: 15 oct. 2025
doi: https://doi.org/10.24843/EJMUNUD.2023.v12.i07.p02.