Skip to main content Skip to main navigation menu Skip to site footer

Pengaruh Penggunaan #skincareviral di Video TikTok Terhadap Minat Beli Skincare bagi Pengguna TikTok di Denpasar

Putu Hardayani Utami
Ni Made Ras Amanda
I Gusti Agung Alit Suryawati

Abstract

ABSTRACT

The study explains the effect of using #skincareviral on the interest on buying facial serum skincare products on social media that is TikTok. TikTok is a social media that provides a place for its users to express themselves through video content. In today’s digital era, the use of hashtags as a way of marketing communication. Interactive marketing on TikTok has its own potential to become a viral trend. This research is quantitative. The research data collected through a survey method by distributing an online questionnaire as an instrument to 110 respondents with predetermined criteria. The results showed that the variable #skincareviral use on TikTok videos has a strong correlation and positive. This study proves that there is an effect of using #skincareviral in TikTok videos on the interest in buying facial serum skincare products of 89,9%, while the remaining 10,1% is influenced by other factors not mentioned in this research.

Kata Kunci: Use of hashtag, Interest of Buys, TikTok.

Downloads

Download data is not yet available.

PDF

Published

2021-06-25

How to Cite

UTAMI, Putu Hardayani; RAS AMANDA, Ni Made; ALIT SURYAWATI, I Gusti Agung. Pengaruh Penggunaan #skincareviral di Video TikTok Terhadap Minat Beli Skincare bagi Pengguna TikTok di Denpasar. E-Jurnal Medium, [S.l.], v. 2, n. 1, p. 42-49, june 2021. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/74628>. Date accessed: 02 nov. 2024.

Citation Formats

Issue

Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021

Section

Articles

Most read articles by the same author(s)

Cokorda Istri Indira Sawitri, I Gusti Agung Alit Suryawati, Ni Luh Ramaswati Purnawan, STRATEGI MEDIA RELATIONS ITDC DALAM MEMBENTUK CITRA (STUDI PADA EVENT NUSA DUA FIESTA PERIODE 2014-2015) , E-Jurnal Medium: Vol 1 No 1 (2017)
Cok. Istri Ari Krisna Arsani, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, PELAKSANAAN REGULASI SISTEM STASIUN JARINGAN KOMPAS TV DEWATA , E-Jurnal Medium: Vol 1 No 1 (2017)
Gusti Ayu Putu Yayang Murgawantari, Ni Luh Ramaswati Purnawan, I Gusti Agung Alit Suryawati, PERAN KOMUNIKASI KEPEMIMPINAN DALAM MENJAGA LOYALITAS KARYAWAN PADA TITILES DENPASAR , E-Jurnal Medium: Vol 1 No 1 (2017)
Mentari Tryana Wahyuni, Ni Nyoman Dewi Pascarani, I Gusti Agung Alit Suryawati, EVALUASI TAHAPAN PUBLIC RELATIONS PROGRAM CORPORATE COMMUNICATION PT. XL AXIATA (STUDI KASUS PELAKSANAAN CSR XL FUTURE LEADERS TAHUN 2012-2016) , E-Jurnal Medium: Vol 1 No 1 (2017)
I Desak Putu Kurnia Surya Dewi, I Dewa Ayu Sugiarica Joni, I Gusti Agung Alit Suryawati, REPRESENTASI PEREMPUAN DALAM KUMPULAN CERPEN “BH” KARYA EMHA AINUN NADJIB , E-Jurnal Medium: Vol 1 No 1 (2017)
Irmei Febe Sitorus, I Dewa Ayu Sugiarica Joni, I Gusti Agung Alit Suryawati, BENTUK KOMUNIKASI GURU DALAM PROSES PEMBELAJARAN PADA DISABILITAS TUNARUNGU DI SMPLB NEGERI 2 DENPASAR , E-Jurnal Medium: Vol 1 No 1 (2017)
A A Istri Putri Dwijayanti, I Gusti Agung Alit Suryawati, Ni Nyoman Dewi Pascarani, Strategi Brand Communication PT. Puncak Keemasan Dunamis Indonesia dalam Membangun Awareness terhadap Produk Animasi Beakbug , E-Jurnal Medium: Vol 1 No 1 (2017)
Ni Luh Putu Yuni Uttari, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, Hubungan Kampanye Politik Mas-Dipa dengan Pengetahuan Politik Pemilih Pemula Desa Rendang dalam Pilkada Karangasem 2015 , E-Jurnal Medium: Vol 1 No 1 (2017)
Ni Made Ari Setia Sunari Merta, I Gusti Agung Alit Suryawati, Ade Devia Pradipta, Proses Komunikasi Masyarakat Banjar Kaja, Sesetan, Denpasar Selatan, Bali dalam Mewariskan Nilai Tradisi Omed-omedan , E-Jurnal Medium: Vol 1 No 1 (2017)
Luke Nicolaf Sitorus, I Gusti Agung Alit Suryawati, Ni Nyoman Dewi Pascarani, Iklim Komunikasi Organisasi Starbucks Bali Discovery Mall , E-Jurnal Medium: Vol 1 No 1 (2017)

1 2 3 4 5 6 7 > >>