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REPRESENTASI KECANTIKAN DALAM IKLAN MAKE OVER BEAUTY BEYOND RULES: ART COLLABORATION

Cynthia Novitasari Dassy
Ni Luh Ramaswati Purnawan
Ade Devia Pradipta

Abstract

Women and beauty are two things that are interrelated. The way each women looks for the meaning of their beauty are different. The mass media¹ plays the important¹ role in the process of defining women about beauty. Women’s beauty can support their physical appearance and they have their own way of finding the meaning of beauty according to them. The advertisement of Make Over Beauty Beyond Rules: Art Collaboration present to convey that beauty has no rules or standards that must be fulfilled and women must be dare to express themselves and be confident because beauty has no limits. This study was analyzed¹ by using qualitative approach with descriptive research method and using Charles Sanders Peirce’s¹ semiotic¹ theory. The result of this study showed that beauty has no rules that must be fulfilled and as a woman, you must have the courage to express yourself and know your inner values.

Keywords: beauty standards, Charles Sanders Peirce, representation of beauty, semiotic theory

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Published

2021-01-19

How to Cite

DASSY, Cynthia Novitasari; PURNAWAN, Ni Luh Ramaswati; PRADIPTA, Ade Devia. REPRESENTASI KECANTIKAN DALAM IKLAN MAKE OVER BEAUTY BEYOND RULES: ART COLLABORATION. E-Jurnal Medium, [S.l.], v. 1, n. 2, jan. 2021. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/69498>. Date accessed: 26 sep. 2024.

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Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021

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Articles

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