Skip to main content Skip to main navigation menu Skip to site footer

PENGARUH KREDIBILITAS TASYA FARASYA TERHADAP NIAT BELI PRODUK FOCALLURE

Ni Made Pramoni Dwiartha Cahyani
I Gusti Agung Alit Suryawati
Ade Devia Pradipta

Abstract

A person's credibility affects the communicant to make a product decision. The use of beauty vloggers is easier to influence consumers' psychology because they are individuals who are popular with society. One of the well-known beauty vloggers in Indonesia and has the highest number of subscribers is named Tasya Farasya. Tasya Farasya collaborated with Focallure in creating products by releasing the eyeshadow pallete "THE NEEDS" FOCALLURE X TASYA FARASYA. The purpose1of this study was to explain the.effect.of Tasya Farasya's.credibility. on purchase intention of Focallure products among adolescents in Denpasar City. . The results showed that Tasya Fasrasya's credibility had a positive influence on the purchase intention of focallure products among adolescents in Denpasar City with a value of 0.536 which was classified as moderate with an influence level of 75% with a sample size of 170 respondents.

Keywords: Beauty Vlogger, Credibility, Hierarchy Effects Model, Source Credibility

Downloads

Download data is not yet available.

PDF

Published

2020-12-30

How to Cite

DWIARTHA CAHYANI, Ni Made Pramoni; ALIT SURYAWATI, I Gusti Agung; PRADIPTA, Ade Devia. PENGARUH KREDIBILITAS TASYA FARASYA TERHADAP NIAT BELI PRODUK FOCALLURE. E-Jurnal Medium, [S.l.], v. 1, n. 2, p. 110-120, dec. 2020. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/68462>. Date accessed: 19 nov. 2024.

Citation Formats

Issue

Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021

Section

Articles

Most read articles by the same author(s)

Cokorda Istri Sinta Sukma Ratih, I Dewa Ayu Sugiarica Joni, Ade Devia Pradipta, Strategi Humas PT. Tirta Mumbul Jaya Abadi Dalam Membangun Citra dan Reputasi Positif Pada Publik Eksternal , E-Jurnal Medium: Vol 1 No 1 (2015)
Ni Ketut Diana Ayu Megasari, Ni Luh Ramaswati Purnawan, Ade Devia Pradipta, POLA KOMUNIKASI KOMUNITAS VESPA DALAM MEMPERTAHANKAN SOLIDARITAS KELOMPOK (Studi pada KUTU Vespa Region Bali) , E-Jurnal Medium: Vol 1 No 1 (2017)
I Putu Agus Nanda Kertayasa, Ni Made Ras Amanda Gelgel, Ade Devia Pradipta, Analisis Terpaan Iklan Partai Politik Di Televisi Pada Pemilih Pemula Di Kota Denpasar Dalam Pemilu Legislatif 2014 , E-Jurnal Medium: Vol 1 No 1 (2017)
N. P. Devinda Artha Pratiwi, IGA Alit Suryawati, Ade Devia Pradipta, Pembangunan Citra Baru Pada Publik Internal Oleh Manajemen Hotel Bakung Sari Resort And Spa , E-Jurnal Medium: Vol 1 No 1 (2017)
Cokorda Istri Indira Sawitri, I Gusti Agung Alit Suryawati, Ni Luh Ramaswati Purnawan, STRATEGI MEDIA RELATIONS ITDC DALAM MEMBENTUK CITRA (STUDI PADA EVENT NUSA DUA FIESTA PERIODE 2014-2015) , E-Jurnal Medium: Vol 1 No 1 (2017)
Cok. Istri Ari Krisna Arsani, Ni Made Ras Amanda Gelgel, I Gusti Agung Alit Suryawati, PELAKSANAAN REGULASI SISTEM STASIUN JARINGAN KOMPAS TV DEWATA , E-Jurnal Medium: Vol 1 No 1 (2017)
I Gusti Ngurah Oka Candrakusuma, Ni Made Ras Amanda Gelgel, Ade Devia Pradipta, PERILAKU TRASH-TALKING REMAJA DALAM GAME ONLINE DOTA 2 , E-Jurnal Medium: Vol 1 No 1 (2017)
Pande Ngurah Raditya Abdi Pakumara, Ni Made Ras Amanda Gelgel, Ade Devia Pradipta, POLA KOMUNIKASI ORGANISASI PASUBAYAN DESA ADAT DI BALI , E-Jurnal Medium: Vol 1 No 1 (2017)
Gusti Ayu Putu Yayang Murgawantari, Ni Luh Ramaswati Purnawan, I Gusti Agung Alit Suryawati, PERAN KOMUNIKASI KEPEMIMPINAN DALAM MENJAGA LOYALITAS KARYAWAN PADA TITILES DENPASAR , E-Jurnal Medium: Vol 1 No 1 (2017)
I Wayan Yoga Sumantara, Ni Nyoman Dewi Pascarani, Ade Devia Pradipta, STRATEGI KOMUNIKASI PEMASARAN TERPADU MANGSI COFFEE DALAM MEMPERKENALKAN KOPI ARABIKA BALI SEBAGAI PRODUK UNGGULAN LOKAL , E-Jurnal Medium: Vol 1 No 1 (2017)

1 2 3 4 5 6 7 8 9 10 > >>