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Pengaruh Terpaan Trailer Film Joker Terhadap Keputusan Remaja Untuk Menonton Film Joker Di Bioskop

Jocelyn Williams Savarino
Ade Devia Pradipta
I Dewa Ayu Sugiarica Joni

Abstract

ABSTRACT

The success of Joker film's gross income about $ 1,073,151,773 cannot be separated from the effort by the production house Warner Bross Pictures to promotes joker film by giving a trailer view on all kind of media platform including social media and some conventional media. The goal of this research is to find about how Joker's trailers affect the teenager's decision to watching the "Joker" movie in the cinema. This research uses quantitative explanatory methods with the Stimulus Organism Response theory. For the data analysis technique, this research uses a simple linear regression analysis with SPSS 18 program. The result from this research showed us that the “Joker” trailer exposure could affect the teenager’s decision for watching the “Joker” movie in the cinema.

Keywords:Joker’s Film Trailer, Teenager’s Decision, Watching The “Joker” Movie In The Cinema, Stimulus Organism Response Theory

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Published

2020-06-26

How to Cite

SAVARINO, Jocelyn Williams; PRADIPTA, Ade Devia; SUGIARICA JONI, I Dewa Ayu. Pengaruh Terpaan Trailer Film Joker Terhadap Keputusan Remaja Untuk Menonton Film Joker Di Bioskop. E-Jurnal Medium, [S.l.], v. 1, n. 1, p. 58-71, june 2020. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/61224>. Date accessed: 19 nov. 2024.

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Vol 1 No 1 (2020): Jurnal Ilmu Komunikasi 2020

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