Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali

  • David Yohanes Manurung
  • Ni Nyoman Dewi Pascarani
  • Ade Devia Pradipta

Abstract

ABSTRACT


The height of Indonesian internet users using smartphones is the reason for Go-jek’s online transportation service to emerge. Go-jek is a taxi booking through a smartphone application that can be downloaded. Go-jek is expected to provide solutions and to address public concerns about the public transportation service. The goal of this research is to learn driver’s technology readiness using Go-jek application. Using the concept of technology readiness index and a quantitative approach of research, the result of this research that Go-jek drivers in Bali are explorers type of the five types of technology customers. Research show the driver has a positive view of Go-jek application. Drivers had the motivation and confidence to use technology and often learned much about new technologies. So, Go-jek drivers in Bali had no problem using the application that communication on the part of Go-jek drivers with the customers is going well.


Keywords: Driver, Go-jek, Online Transportation, Technology Readiness

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Published
2019-07-04
How to Cite
MANURUNG, David Yohanes; PASCARANI, Ni Nyoman Dewi; PRADIPTA, Ade Devia. Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali. E-Jurnal Medium, [S.l.], v. 1, n. 1, july 2019. Available at: <https://ojs.unud.ac.id/index.php/komunikasi/article/view/50856>. Date accessed: 06 dec. 2024.
Section
Articles

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