Desire to Revisit: Memorable Experiences Drive Domestic Tourists to Return to Bali
Abstract
This research aims to validate the memorable experiences of domestic tourists during their travels in Bali. The significance of this topic lies in the absence of studies on the post-pandemic memorable experiences of domestic tourists in Bali. The natural beauty and cultural arts, interactions with the local community and fellow tourists, as well as culinary and gastronomic experiences, are factors contributing to these memorable experiences, serving as primary reasons for domestic tourists to return to Bali. The research used a quantitative approach, involving a survey of 68 members of the academic community from Indonesian universities. The research suggests that the perceived excellence of tourism services in Bali positively influences tourists' likelihood of returning to the destination. Positive experiences in places like Pandawa, Ubud, Uluwatu, and Nusa Penida influence tourists' tendency to return to Bali. The research adds to the existing body of literature on memorable experiences of domestic tourists in Bali and highlights the need for sustainable gastronomic maps, halal, and vegan food options for tourists.
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References
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Mastika, I. K., & Nimran, U. (2020). Destination branding model of an ecological tourism village in Bali, Indonesia. Geojournal of Tourism and Geosites, 31(3), 1068–1074. https://doi.org/10.30892/gtg.31319-542
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Risfandini, A., Yulianto, I., & Wan-Zainal-Shukri, W.-H. (2023). Local Community Empowerment for Sustainable Tourism Development: A Case Study of Edelweiss Park Wonokitri Village. International Journal of Sustainable Development and Planning, 18(11). https://doi.org/10.18280/ijsdp.181127
Robustin, Tri Palupi, Hariyana, N. (2019). The Effect of Tourqual Dimensions on Behavioral Intentions to Revisit Pandawa Beach, Bali, Indonesia. African Journal of Hospitality, Tourism and Leisure, 1–13.
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Published
2024-04-13
How to Cite
LISTIANI, Wanda; E.M. NINGDYAH, Anrilia; JUJU ROHAENI, Ai.
Desire to Revisit: Memorable Experiences Drive Domestic Tourists to Return to Bali.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 14, n. 1, p. 147-168, apr. 2024.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/112514>. Date accessed: 30 june 2024.
doi: https://doi.org/10.24843/JKB.2024.v14.i01.p07.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
