Desire to Revisit: Memorable Experiences Drive Domestic Tourists to Return to Bali

Abstract

This research aims to validate the memorable experiences of domestic tourists during their travels in Bali. The significance of this topic lies in the absence of studies on the post-pandemic memorable experiences of domestic tourists in Bali. The natural beauty and cultural arts, interactions with the local community and fellow tourists, as well as culinary and gastronomic experiences, are factors contributing to these memorable experiences, serving as primary reasons for domestic tourists to return to Bali. The research used a quantitative approach, involving a survey of 68 members of the academic community from Indonesian universities. The research suggests that the perceived excellence of tourism services in Bali positively influences tourists' likelihood of returning to the destination. Positive experiences in places like Pandawa, Ubud, Uluwatu, and Nusa Penida influence tourists' tendency to return to Bali. The research adds to the existing body of literature on memorable experiences of domestic tourists in Bali and highlights the need for sustainable gastronomic maps, halal, and vegan food options for tourists.

Downloads

Download data is not yet available.

References

Adhika, I. M., & Putra, I. D. G. A. D. (2021). Reinvigorating cultural landscapes for planning cultural tourism in Bali. Geojournal of Tourism and Geosites, 33(4), 1462–1469. https://doi.org/10.30892/gtg.334spl03-594

Alamsyah, A., Ramadhani, D. P., & Basuseno, H. S. (2022). Mining Digital Traces to Uncover Global Perception of Bali’s Topmost Destinations. 2022 7th International Workshop on Big Data and Information Security (IWBIS), 45–50. https://doi.org/10.1109/IWBIS56557.2022.9924920

Ali, F., Ryu, K., & Hussain, K. (2016). Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism. Journal of Travel & Tourism Marketing, 33(1), 85–100. https://doi.org/10.1080/10548408.2015.1038418

Amonoo, H. L., El-Jawahri, A., Deary, E. C., Traeger, L. N., Cutler, C. S., Antin, J. A., Huffman, J. C., & Lee, S. J. (2022). Yin and Yang of Psychological Health in the Cancer Experience: Does Positive Psychology Have a Role? Journal of Clinical Oncology, 40(22), 2402–2407. https://doi.org/10.1200/JCO.21.02507

Andreotti, G. (1999). On a Search of a Lost Tourism: Psychology of Landscape and Cultural Tourism. Geographie et Cultures, 29, 103–120.

Armağan, E., & Temel, E. (2022). Flow Experience in Tourism Activities (pp. 166–200). https://doi.org/10.4018/978-1-6684-4380-4.ch009

Arrayás-Grajera, M. J., Tornero-Quiñones, I., Gavilán-Carrera, B., Luque-Reca, O., Peñacoba-Puente, C., Sierra-Robles, Á., Carbonell-Baeza, A., & Estévez-López, F. (2021). Fibromyalgia: Evidence for Deficits in Positive Psychology Resources. A Case-Control Study from the Al-Ándalus Project. International Journal of Environmental Research and Public Health, 18(22), 12021. https://doi.org/10.3390/ijerph182212021

Baratta, R., Bonfanti, A., Cucci, M. G., & Simeoni, F. (2022). Enhancing Cultural Tourism Through The Development of Memorable Experiences: The “Food Democracy Museum” as a Phygital Project. Sinergie Italian Journal of Management, 40(1), 213–236. https://doi.org/10.7433/s117.2022.10

Beike, Denise R., Lampinen, James M., Behrend, D. A. (n.d.). The Self and Memory. Psychology Press.

Budhi, M. K. S., Lestari, N. P. N. E., & Suasih, N. N. R. (2022). the Recovery of the Tourism Industry in Bali Province Through the Penta-Helix Collaboration Strategy in the New Normal Era. Geojournal of Tourism and Geosites, 40(1), 167–174. https://doi.org/10.30892/GTG.40120-816

Calisto de Freitas, C., Godinho Bilro, R., & Henriques Marques, S. (2023). The Influence of Customer Engagement on Destination Loyalty from a Destination Marketing Organisation Perspective. In Handbook of Customer Engagement in Tourism Marketing (pp. 115–128). Edward Elgar Publishing. https://doi.org/10.4337/9781802203943.00017

Chong, K. L. (2020). The Side Effects of Mass Tourism: The Voices of Bali Islanders. Asia Pacific Journal of Tourism Research, 25(2), 157–169. https://doi.org/10.1080/10941665.2019.1683591

Dewi, P. R. K. (2021). Australia’s Travel Advice Policy and Its Impact on Australian Tourist Visits to Bali. Jurnal Kajian Bali, 11(01).

Efstathiou, A. (2020). Sense of Place, Identity and Memory as Elements of the Design for Tourism (pp. 311–319). https://doi.org/10.1007/978-3-030-36126-6_34

González-Torres, T., Pelechano-Barahona, E., & García-Muiña, F. E. (2021). Service Experiences and Innovation in The Hospitality Industry. In Routledge Handbook of the Tourist Experience (pp. 588–600). Routledge. https://doi.org/10.4324/9781003219866-48

Ho, K. Y., Lam, K. K. W., Bressington, D. T., Lin, J., Mak, Y. W., Wu, C., & Li, W. H. C. (2022). Use of a Positive Psychology Intervention (PPI) to Promote The Psychological Well-Being of Children Living in Poverty: Study Protocol for a Feasibility Randomised Controlled Trial. BMJ Open, 12(8), e055506. https://doi.org/10.1136/bmjopen-2021-055506

Jaskari, M.-M. E. (2023). Rhythms of Living Cultural Heritage (pp. 180–195). https://doi.org/10.4018/978-1-6684-9957-3.ch014

Kubontubuh, C. P. (2023). Tri Hita Karana, a Spriritual Connection to Nature in Harmony. Journal of The Siam Society, 111(2), 247–252.

Lane, Sean M., Houston, K. A. (2021). Understanding Eyewitness Memory : Theory and Applications. New York University Press.

Larsen, S. (2007). Aspects of a Psychology of the Tourist Experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 7–18. https://doi.org/10.1080/15022250701226014

Laurence, D. W., Ross, C. J., Hsu, M.-C., Mir, A., Burkhart, H. M., Holzapfel, G. A., & Lee, C.-H. (2022). Benchtop characterization of the tricuspid valve leaflet pre-strains. Acta Biomaterialia, 152, 321–334. https://doi.org/10.1016/j.actbio.2022.08.046

Leclaire, K., Cecil, A., LaRussa, A., Stuart, F., Hemond, C. C., Healy, B. C., Chitnis, T., Weiner, H., Huffman, J., & Glanz, B. I. (2018). Short Report: A Pilot Study of a Group Positive Psychology Intervention for Patients with Multiple Sclerosis. International Journal of MS Care, 20(3), 136–141. https://doi.org/10.7224/1537-2073.2017-002

Li, S., Liu, X., Cai, S., & Scott, N. (2021). Vegan Tours in China: Motivation and Benefits. International Journal of Tourism Research, 23(2), 238–252. https://doi.org/10.1002/jtr.2401

Mastika, I. K., & Nimran, U. (2020). Destination branding model of an ecological tourism village in Bali, Indonesia. Geojournal of Tourism and Geosites, 31(3), 1068–1074. https://doi.org/10.30892/gtg.31319-542

Mudana, I. G., Suamba, I. B. P., Putra, I. M. A., & Ardini, N. W. (2018). Practices of Bali Tourism Development, Threefolding, and Tri Hita Karana Local Knowledge in New Order Indonesia. Journal of Physics: Conference Series, 953, 012108. https://doi.org/10.1088/1742-6596/953/1/012108

Nurhayati, A., Putra, P. K. D. N. Y., & Supriatna, A. K. (2022). The Role of Sea Turtle Conservation Education for Sustainable Marine Tourism Based on Bio-Ecoregion (Case Study in Bali, Indonesia). GeoJournal of Tourism and Geosites, 41(2), 477–484. https://doi.org/10.30892/gtg.41219-853

Öğretmenoğlu, M., Çıkı, K. D., Kesici, B., & Akova, O. (2023). Components of Tourists’ Palace Cuisine Dining Experiences: The Case of Ottoman-Concept Restaurants. Journal of Hospitality and Tourism Insights, 6(5), 2610–2627. https://doi.org/10.1108/JHTI-06-2022-0228

Pageh, I. M. et. al. (2022). Ancient Religious Sites as Tools for Sustainable Tourism Development: An Empirical Study in the North of Bali. International Journal of Religious Tourism and Pilgrimage, 10(1), 79–92.

Peone, D. (2019). Memory as Philosophy : The Theory and Practice of Philosophical Recollection. Ibidem-Verlag.

Pitanatri, P. D. S., Damanik, J., Mustofa, K., & Wijono, D. (2022). Where to Eat? Exploring Flashpacker’s Dining Preference in Bali Following the COVID-19 Pandemic. In The Emerald Handbook of Destination Recovery in Tourism and Hospitality (pp. 153–175). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80262-073-320221010

Primananda, P. G. B. N., Yasa, N. N. K., Sukaatmadja, I. P. G., & Setiawan, P. Y. (2022). Trust as a mediating effect of social media marketing, experience, destination image on revisit intention in the COVID-19 era. International Journal of Data and Network Science, 6(2), 517–526. https://doi.org/10.5267/j.ijdns.2021.12.002

Putra, I.N.D, Pidada, I. J. S. (2023). Literary Tourism: Maintaining Balinese Identity in ‘Host-Guest’ Interaction in Short Stories by Balinese Writers. Mudra Jurnal Seni Budaya, 38(4).

Ramadhani, D. P., Damayanti, L. Z. A., & Alamsyah, A. (2023). Mapping Tourist Cognitive Perceptions and Movements in Bali’s Top-Rated Destinations. 2023 International Conference on Computer, Control, Informatics and Its Applications (IC3INA), 341–346. https://doi.org/10.1109/IC3INA60834.2023.10285771

Rezaei, N., Huang, W.-J., & Hung, K. (2023). Tourist’s Achievement Emotions and Memorable Experience in Visiting The Middle East. Tourism Management Perspectives, 47, 101129. https://doi.org/10.1016/j.tmp.2023.101129

Rideng, I. Wayan, E. al. (2020). The Development of Bali Tourism Through Cultural and Local Wisdom of Customary Village. International Journal of Entrepreneurship, 24(5), 1–6.

Risfandini, A., Yulianto, I., & Wan-Zainal-Shukri, W.-H. (2023). Local Community Empowerment for Sustainable Tourism Development: A Case Study of Edelweiss Park Wonokitri Village. International Journal of Sustainable Development and Planning, 18(11). https://doi.org/10.18280/ijsdp.181127

Robustin, Tri Palupi, Hariyana, N. (2019). The Effect of Tourqual Dimensions on Behavioral Intentions to Revisit Pandawa Beach, Bali, Indonesia. African Journal of Hospitality, Tourism and Leisure, 1–13.

Rosilawati, Y., Mulawarman, K., Sofyan, N., & Mulyantari, E. (2020). The Role of Local Balinese Culture Amongst Sustainable Communities in Preservation Efforts of Ayung River. International Journal of Sustainable Society, 12(2), 93. https://doi.org/10.1504/IJSSOC.2020.107895

Rustini, N. K. A., Budhi, M. K. S., Setyari, N. P. W., & Suasih, N. N. R. (2023). Designing Pathways Towards Sustainable tourism in Soka Tourism Bali: A Multipol Policy Analysis. Decision Science Letters, 12(4), 649–658. https://doi.org/10.5267/j.dsl.2023.9.001

Santos, E., Barattucci, M., Tavares, F. O., & Tavares, V. C. (2023). The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro. Heritage, 6(8), 5672–5688. https://doi.org/10.3390/heritage6080298

Shi, L., Ma, J.-Y., & Ann, C.-O. (2023). Exploring the Effect of Tour Guide Cultural Interpretation on Tourists’ Loyalty in the Context of the Southern Journey by Emperor Qianlong. Sustainability, 15(15), 11585. https://doi.org/10.3390/su151511585

Shin, H. H., Kim, J., & Jeong, M. (2023). Memorable Tourism Experience at Smart Tourism Destinations: Do Travelers’ Residential Tourism Clusters Matter? Tourism Management Perspectives, 46, 101103. https://doi.org/10.1016/j.tmp.2023.101103

Singh, T. V., Butler, R., & Fennell, D. A. (Eds.). (2022). Tourism as a Pathway to Hope and Happiness. Channel View Publications. https://doi.org/10.21832/SINGH8557

Suardana, I. W., Yusuf, A., Hargono, R., & Juanamasta, I. G. (2023). Spiritual Coping “Tri Hita Karana” Among Older Adults During Pandemic COVID-19: A Perspective of Balinese Culture. Universal Journal of Public Health, 11(3), 297–304. https://doi.org/10.13189/ujph.2023.110303

Sumaja, K., Satriyabawa, I. K. M., Maharani, S., & Mustika, W. A. (2023). The Climate Comfort and Risk Assessment for Tourism in Bali, Indonesia (pp. 545–553). https://doi.org/10.1007/978-981-19-9768-6_50

Sunarta, I. N., & Saifulloh, M. (2022). Spatial Variation of NO2 Levels During The Covid-19 Pandemic in The Bali Tourism Area. Geographia Technica, 17(1/2022), 140–149. https://doi.org/10.21163/GT_2022.171.11

Tao, C. B., Deng, B., & Sun, J. (2024). Memorable Interactive Experiences Between Hosts and Guests in B&Bs and Their Generation Process: The Host Perspective. Tourism Management, 102, 104861. https://doi.org/10.1016/j.tourman.2023.104861

Thangthong, Nakarin, Khuanmuang, C. (2021). Exclusive Memorable Experiences in Tourism and Hospitality Industry. Journal of Multidisciplinary in Social Sciences, 17(1), 1–9.

Tjahjaningsih, E., Ningsih, D. H. U., & Utomo, A. P. (2020). The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth. Journal of Asian Finance, Economics and Business, 7(12), 481–490. https://doi.org/10.13106/JAFEB.2020.VOL7.NO12.481

Torabi, Z.-A., Shalbafian, A., Allam, Z., Ghaderi, Z., Murgante, B., & Khavarian-Garmsir, A. (2022). Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies. Sustainability, 14(5), 2721. https://doi.org/10.3390/su14052721

Tsaur, S.-H., Teng, H.-Y., Han, T.-C., & Tu, J.-H. (2023). Can Perceived Coolness Enhance Memorable Customer Experience? The Role of Customer Engagement. International Journal of Contemporary Hospitality Management, 35(12), 4468–4485. https://doi.org/10.1108/IJCHM-08-2022-1031

Tse, T. S. M. (2014). Does Tourism Change Our Lives? Asia Pacific Journal of Tourism Research, 19(9), 989–1008. https://doi.org/10.1080/10941665.2013.833125

UNESCO, K. (2015). Bali Rayakan Pengakuan UNESCO pada 9 Tari Bali. https://kwriu.kemdikbud.go.id/berita/bali-rayakan-pengakuan-unesco-pada-9-tari-bali/#:~:text=Sembilan tari itu adalah tari,Barong Ket Kunstisraya (Badung).

UNESCO World Heritage Centre. (2012). Cultural Landscape of Bali Province: the Subak System as a Manifestation of the Tri Hita Karana Philosophy. https://whc.unesco.org/en/list/1194/

Utama et.al. (2023). The Creative Bali Tourist Destination Recovery Strategy After COVID-19 Pandemic. Migration Letters, 20(6), 203–216.

Utama, I. G. B. R., Tonyjanto, C., Krismawintari, N. P. D., Waruwu, D., Sukarsih, N. N. T., & Suardhana, I. N. (2023). Exploration of The Advantages of Tourism Branding in Bali, Indonesia. International Journal of Professional Business Review, 8(3), e01609. https://doi.org/10.26668/businessreview/2023.v8i3.1609

Vickers, A. (2013). Bali Membangun Kembali Industri Pariwisata: 1950-an. Jurnal Kajian Bali, 3(02).

Wang, Y., Zhou, L., Chen, H., Wang, L., & Wu, X. (2024). Framing Memorable Hiking Tourism Experiences Through Embodiment: The Case of Mount Huangshan, China. Journal of Outdoor Recreation and Tourism, 45, 100710. https://doi.org/10.1016/j.jort.2023.100710

Wood, E. H., Kinnunen, M., Moss, J., & Li, Y. (2024). Shared Festival Tourism Experiences: The Power and Purpose of Remembering Together. Journal of Travel Research, 63(2), 409–427. https://doi.org/10.1177/00472875231158591

Woodside, A. G., Caldwell, M., & Albers-Miller, N. D. (2004). Broadening The Study of Tourism. Journal of Travel & Tourism Marketing, 17(1), 1–6. https://doi.org/10.1300/J073v17n01_01

Ye, S., Wei, W., Wen, J., Ying, T., & Tan, X. (2021). Creating Memorable Experience in Rural Tourism: A Comparison Between Domestic and Outbound Tourists. Journal of Travel Research, 60(7), 1527–1542. https://doi.org/10.1177/0047287520951641
Published
2024-04-13
How to Cite
LISTIANI, Wanda; E.M. NINGDYAH, Anrilia; JUJU ROHAENI, Ai. Desire to Revisit: Memorable Experiences Drive Domestic Tourists to Return to Bali. Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 14, n. 1, p. 147-168, apr. 2024. ISSN 2580-0698. Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/112514>. Date accessed: 02 nov. 2024. doi: https://doi.org/10.24843/JKB.2024.v14.i01.p07.