STRATEGI PEMASARAN INDUSTRI CAFÉ DI SENTRA PARIWISATA PANTAI KEDONGANAN UNTUK MENGATASI KRISIS EKONOMI GLOBAL

  • I P. Sudana

Abstract

The existence of cafe industry in Kedonganan beach as a component of new tourism products must be consistently preserved. For its sustainability, all marketing problem should be well overcome for the customer’s satisfaction. Based on Internal-External matric analysis, the position of cafe industry in Kedonganan beach tourism centre are in cell I, it means that the cafe industry must apply the strategies of grow and build consisting of market penetration, market development, and product development strategies.

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Author Biography

I P. Sudana
Fakultas Pariwisata Universitas Udayana
Published
2012-10-18
How to Cite
SUDANA, I P.. STRATEGI PEMASARAN INDUSTRI CAFÉ DI SENTRA PARIWISATA PANTAI KEDONGANAN UNTUK MENGATASI KRISIS EKONOMI GLOBAL. Buletin Udayana Mengabdi, [S.l.], v. 9, n. 2, oct. 2012. ISSN 2654-9964. Available at: <https://ojs.unud.ac.id/index.php/jum/article/view/2083>. Date accessed: 29 aug. 2026.
Citation Formats
Issue
Vol 9 No 2 (2010): Volume 9 No.2 – September 2010
Section
Articles

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