Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness
Abstract
Indonesian Government has been planning the green economic strategy as an effort to prioritize the environmental sustainability. Green entrepreneurship aligns with this strategy by promoting environmentally-friendly business concept. This research aimed to reveal the effect of green entrepreneurial orientation and entrepreneurial education on green entrepreneurial intention in Jakarta, with environmental awareness as a mediator. Using descriptive quantitative approach, data was gathered through non-probability sampling method by using purposive-sampling technique from 269 young respondents in Jakarta through questionnaires. Data analysis was conducted by using SEM-PLS with the assistance of SmartPLS software version 4. The results show that entrepreneurial education has a significant effect on green entrepreneurial intention, but green entrepreneurial orientation does not significantly affect green entrepreneurial intention in Jakarta. Nevertheless, the effect of green entrepreneurial orientation on green entrepreneurial intention can be fully - mediated by environmental awareness.
Keywords: entrepreneurial education; environmental ewareness; green economy; green entrepreneurial orientation; green entrepreneurial intention
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References
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Efrata, T. C., Radianto, W. E. D., & Effendy, J. A. (2021). The dynamics of individual entrepreneurial orientation in the relationship between entrepreneurship education and entrepreneurial intention. Journal of Applied Management (JAM), 19(3), 688–702. https://doi.org/10.21776/ub.jam
Fransisca, T., & Soelaiman, L. (2023). The effect of entrepreneurial orientation and market orientation on Jakarta’s culinary business performance. International Journal of Application on Economics and Business (IJAEB), 1(3), 2987–1972. https://doi.org/10.24912/ijaeb.v1.i3.1503-1511
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Habib, M. A., Bao, Y., & Ilmudeen, A. (2020). The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1743616
Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. Organizational Research Methods, MIS Quarterly, and International Journal, 1(2), 107–123. https://doi.org/https://doi.org/10.1504/IJMDA.2017.087624
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Haldar, S. (2019). Green entrepreneurship in theory and practice: Insights from India. International Journal of Green Economics, 13(2), 99–119. https://doi.org/10.1504/IJGE.2019.103232
Hameed, I., Zaman, U., Waris, I., & Shafique, O. (2021). A serial-mediation model to link entrepreneurship education and green entrepreneurial behavior: application of resource-based view and flow theory. International Journal of Environmental Research and Public Health, 18(2), 1–19. https://doi.org/10.3390/ijerph18020550
Iftikar, T., Hussain, S., Malik, M. I., Hyder, S., Kaleem, M., & Saqib, A. (2022). Green human resource management and pro-environmental behaviour nexus with the lens of AMO theory. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2124603
Kwong, K., & Wong, K. (2015). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. http://www.researchgate.net/publication/268449353
Li, C., Murad, M., & Ashraf, S. F. (2023). The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support. Sustainability, 15(13), 10123. https://doi.org/10.3390/su151310123
Loon, C. W., & Nordin, N. (2019). Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model. 87–92. https://doi.org/10.5220/0008488600870092
Majali, T., Alkaraki, M., Asad, M., Aladwan, N., & Aledeinat, M. (2022). Green transformational leadership, green entrepreneurial orientation and performance of SMEs: The mediating role of green product innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(4), 1–14. https://doi.org/10.3390/joitmc8040191
Mia, M. M., Rizwan, S., Zayed, N. M., Nitsenko, V., Miroshnyk, O., Kryshtal, H., & Ostapenko, R. (2022). The Impact of Green Entrepreneurship on Social Change and Factors Influencing AMO Theory. Systems, 10(132), 1–19. https://doi.org/https://doi.org/10.3390/systems10050132
Ngatno. (2015). Analisis Data Variabel Mediasi dan Moderasi Dalam Riset Bisnis (T. Farishma, Ed.; 1st ed., Vol. 1). Popup Design.
Noviarita, H., Kurniawan, M., Normasyhuri, K., & Nurmalia, G. (2023). Tourism Transition and Green Economy: Inspire or Prevent People’s income in the Covid-19 Shock. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 136. https://doi.org/10.24843/matrik:jmbk.2023.v17.i02.p03
Nuringsih, K., Maupa, H., & Patricia, V. (2023). Generating green entrepreneurial intention through environmental attitude. International Journal of Application on Economics and Business, 1(4), 2602–2612. https://doi.org/10.24912/ijaeb.v1i4.2602-2612
Nuringsih, K., Nuryasman, M., & Jovita Aurellia, R. (2022). Mendorong Green Entrepreneurial Intention Melalui Green Economy dan Green Entrepreneurial Orientation. Jurnal Ekonomi, 27(3), 417–438. https://doi.org/10.24912/je.v27i3.1203
Pankajakshan Vijayanthi Indu, & K, V. (2020). Research designs-an overview. Kerala Journal of Psychiatry, 32(1). https://doi.org/10.30834/kjp.32.1.2019.179
Puni, A., Anlesinya, A., & Korsorku, P. D. A. (2018). Entrepreneurial education, self-efficacy and intentions in Sub-Saharan Africa. African Journal of Economic and Management Studies, 9(4), 492–511. https://doi.org/10.1108/AJEMS-09-2017-0211
Santika, I. W., Wardana, I. M., Setiawan, P. Y., & Widagda, I. G. N. J. A. (2022). Entrepreneurship education and green entrepreneurial intention. Linguistics and Culture Review, 6, 797–810. https://doi.org/10.21744/lingcure.v6ns1.2159
Shahid, S., & Reynaud, E. (2022). Individuals’ sustainability orientation and entrepreneurial intentions: the mediating role of perceived attributes of the green market. Management Decision, 60(7), 1947–1968. https://doi.org/10.1108/MD-01-2021-0151
Si, W., Jiang, C., & Meng, L. (2022). The Relationship between Environmental Awareness, Habitat Quality, and Community Residents’ Pro-Environmental Behavior—Mediated Effects Model Analysis Based on Social Capital. International Journal of Environmental Research and Public Health, 19(20). https://doi.org/10.3390/ijerph192013253
Talić, M., Ivanović-Đukić, M., & Rađenović, T. (2020). Sustainable entrepreneurship: Creating opportunities for green products development. Economics of Sustainable Development, 4(2), 1–13. https://doi.org/10.5937/esd2002001t
Tyson, A., Kennedy, B., Funk, C., & Research, S. (2021). Gen Z, Millennials stand out for climate change activism, social media engagement with issue majorities of Americans support array of measures to address climate change but stop short of full break with fossil fuels for media or other inquiries. www.pewresearch.org.
Tze San, O., Latif, B., & Di Vaio, A. (2022). GEO and Sustainable Performance: The Moderating Role Of GTD and Environmental Consciousness. Journal of Intellectual Capital, 23(7), 38–67. https://doi.org/10.1108/JIC-10-2021-0290
United Nations. (2020). Green economy Indonesia.
Wei, L. C., & Nordin, N. (2019). Green Entrepreneurial Intention Of MBA Students: a Malaysian Study. International Journal of Industrial Management, 5, 38–55. https://doi.org/10.15282/ijim.5.0.2020.5621
Ye, F., Yang, Y., Xia, H., Shao, Y., Gu, X., & Shen, J. (2022). Green entrepreneurial orientation, boundary-spanning search and enterprise sustainable performance: The moderating role of environmental dynamism. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.978274
Zameer, H., & Yasmeen, H. (2022). Green innovation and environmental awareness driven green purchase intentions. Marketing Intelligence and Planning, 40(5), 624–638. https://doi.org/10.1108/MIP-12-2021-0457
Al-Tit, A. A. (2020). The Impact of AMO-HR Systems on Proactive Employee Behavior: The Mediating Contribution of Leader-Member and Team-Member Exchange. International Journal of Engineering Business Management, 12, 1–13. https://doi.org/10.1177/1847979020947236
Alvarez-Risco, A., Mlodzianowska, S., García-Ibarra, V., Rosen, M. A., & Del-Aguila-Arcentales, S. (2021). Factors affecting green entrepreneurship intentions in business university students in covid-19 pandemic times: Case of ecuador. Sustainability (Switzerland), 13(11), 1–16. https://doi.org/10.3390/su13116447
Amankwah, J., & Sesen, H. (2021). On the relation between green entrepreneurship intention and behavior. Sustainability (Switzerland), 13(13), 1–16. https://doi.org/10.3390/su13137474
Annur, C. M. (2022, September 16). Survei: Banyak anak muda semakin peduli terhadap lingkungan. https://databoks.katadata.co.id/datapublish/2022/09/16/survei-banyak-anak-muda-semakin-peduli-terhadap-lingkungan
Aurellia, J., & Nuringsih, K. (2023). The role of green entrepreneurial orientation and self-efficacy to encourage student intention in green entrepreneurship. International Journal of Application on Economics and Business, 1(1), 199–207. https://doi.org/10.24912/ijaeb.11.199-207
Cai, X., Hussain, S., & Zhang, Y. (2022). Factors That Can Promote the Green Entrepreneurial Intention of College Students: A Fuzzy Set Qualitative Comparative Analysis. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.776886
Chee, W.-L., & Nordin, N. (2019). Green entrepreneurial intention of MBA students: A Malaysian study. International Journal of Industrial Management, 5, 38–55. https://doi.org/10.15282/ijim.5.0.2020.5621
del Brío González, J. Á., Mitre Aranda, M., & Barba-Sánchez, V. (2022). Environmental awareness and the entrepreneurial intention in university students: Direct and mediating effects. International Journal of Management Education, 20(3). https://doi.org/10.1016/j.ijme.2022.100719
Efrata, T. C., Radianto, W. E. D., & Effendy, J. A. (2021). The dynamics of individual entrepreneurial orientation in the relationship between entrepreneurship education and entrepreneurial intention. Journal of Applied Management (JAM), 19(3), 688–702. https://doi.org/10.21776/ub.jam
Fransisca, T., & Soelaiman, L. (2023). The effect of entrepreneurial orientation and market orientation on Jakarta’s culinary business performance. International Journal of Application on Economics and Business (IJAEB), 1(3), 2987–1972. https://doi.org/10.24912/ijaeb.v1.i3.1503-1511
Genoveva, G., & Tanardi, J. (2022). Green Entrepreneurship: A New Paradigm for Millennials in Indonesia. International Journal of Sustainable Development and Planning, 17(4), 1133–1140. https://doi.org/10.18280/ijsdp.170410
Habib, M. A., Bao, Y., & Ilmudeen, A. (2020). The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1743616
Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. Organizational Research Methods, MIS Quarterly, and International Journal, 1(2), 107–123. https://doi.org/https://doi.org/10.1504/IJMDA.2017.087624
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Haldar, S. (2019). Green entrepreneurship in theory and practice: Insights from India. International Journal of Green Economics, 13(2), 99–119. https://doi.org/10.1504/IJGE.2019.103232
Hameed, I., Zaman, U., Waris, I., & Shafique, O. (2021). A serial-mediation model to link entrepreneurship education and green entrepreneurial behavior: application of resource-based view and flow theory. International Journal of Environmental Research and Public Health, 18(2), 1–19. https://doi.org/10.3390/ijerph18020550
Iftikar, T., Hussain, S., Malik, M. I., Hyder, S., Kaleem, M., & Saqib, A. (2022). Green human resource management and pro-environmental behaviour nexus with the lens of AMO theory. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2124603
Kwong, K., & Wong, K. (2015). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. http://www.researchgate.net/publication/268449353
Li, C., Murad, M., & Ashraf, S. F. (2023). The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support. Sustainability, 15(13), 10123. https://doi.org/10.3390/su151310123
Loon, C. W., & Nordin, N. (2019). Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model. 87–92. https://doi.org/10.5220/0008488600870092
Majali, T., Alkaraki, M., Asad, M., Aladwan, N., & Aledeinat, M. (2022). Green transformational leadership, green entrepreneurial orientation and performance of SMEs: The mediating role of green product innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(4), 1–14. https://doi.org/10.3390/joitmc8040191
Mia, M. M., Rizwan, S., Zayed, N. M., Nitsenko, V., Miroshnyk, O., Kryshtal, H., & Ostapenko, R. (2022). The Impact of Green Entrepreneurship on Social Change and Factors Influencing AMO Theory. Systems, 10(132), 1–19. https://doi.org/https://doi.org/10.3390/systems10050132
Ngatno. (2015). Analisis Data Variabel Mediasi dan Moderasi Dalam Riset Bisnis (T. Farishma, Ed.; 1st ed., Vol. 1). Popup Design.
Noviarita, H., Kurniawan, M., Normasyhuri, K., & Nurmalia, G. (2023). Tourism Transition and Green Economy: Inspire or Prevent People’s income in the Covid-19 Shock. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 136. https://doi.org/10.24843/matrik:jmbk.2023.v17.i02.p03
Nuringsih, K., Maupa, H., & Patricia, V. (2023). Generating green entrepreneurial intention through environmental attitude. International Journal of Application on Economics and Business, 1(4), 2602–2612. https://doi.org/10.24912/ijaeb.v1i4.2602-2612
Nuringsih, K., Nuryasman, M., & Jovita Aurellia, R. (2022). Mendorong Green Entrepreneurial Intention Melalui Green Economy dan Green Entrepreneurial Orientation. Jurnal Ekonomi, 27(3), 417–438. https://doi.org/10.24912/je.v27i3.1203
Pankajakshan Vijayanthi Indu, & K, V. (2020). Research designs-an overview. Kerala Journal of Psychiatry, 32(1). https://doi.org/10.30834/kjp.32.1.2019.179
Puni, A., Anlesinya, A., & Korsorku, P. D. A. (2018). Entrepreneurial education, self-efficacy and intentions in Sub-Saharan Africa. African Journal of Economic and Management Studies, 9(4), 492–511. https://doi.org/10.1108/AJEMS-09-2017-0211
Santika, I. W., Wardana, I. M., Setiawan, P. Y., & Widagda, I. G. N. J. A. (2022). Entrepreneurship education and green entrepreneurial intention. Linguistics and Culture Review, 6, 797–810. https://doi.org/10.21744/lingcure.v6ns1.2159
Shahid, S., & Reynaud, E. (2022). Individuals’ sustainability orientation and entrepreneurial intentions: the mediating role of perceived attributes of the green market. Management Decision, 60(7), 1947–1968. https://doi.org/10.1108/MD-01-2021-0151
Si, W., Jiang, C., & Meng, L. (2022). The Relationship between Environmental Awareness, Habitat Quality, and Community Residents’ Pro-Environmental Behavior—Mediated Effects Model Analysis Based on Social Capital. International Journal of Environmental Research and Public Health, 19(20). https://doi.org/10.3390/ijerph192013253
Talić, M., Ivanović-Đukić, M., & Rađenović, T. (2020). Sustainable entrepreneurship: Creating opportunities for green products development. Economics of Sustainable Development, 4(2), 1–13. https://doi.org/10.5937/esd2002001t
Tyson, A., Kennedy, B., Funk, C., & Research, S. (2021). Gen Z, Millennials stand out for climate change activism, social media engagement with issue majorities of Americans support array of measures to address climate change but stop short of full break with fossil fuels for media or other inquiries. www.pewresearch.org.
Tze San, O., Latif, B., & Di Vaio, A. (2022). GEO and Sustainable Performance: The Moderating Role Of GTD and Environmental Consciousness. Journal of Intellectual Capital, 23(7), 38–67. https://doi.org/10.1108/JIC-10-2021-0290
United Nations. (2020). Green economy Indonesia.
Wei, L. C., & Nordin, N. (2019). Green Entrepreneurial Intention Of MBA Students: a Malaysian Study. International Journal of Industrial Management, 5, 38–55. https://doi.org/10.15282/ijim.5.0.2020.5621
Ye, F., Yang, Y., Xia, H., Shao, Y., Gu, X., & Shen, J. (2022). Green entrepreneurial orientation, boundary-spanning search and enterprise sustainable performance: The moderating role of environmental dynamism. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.978274
Zameer, H., & Yasmeen, H. (2022). Green innovation and environmental awareness driven green purchase intentions. Marketing Intelligence and Planning, 40(5), 624–638. https://doi.org/10.1108/MIP-12-2021-0457
Published
2024-11-26
How to Cite
SOELAIMAN, Lydiawati; SARIUTAMI, Celyn.
Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness.
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan, [S.l.], p. 104 - 115, nov. 2024.
ISSN 2302-8890.
Available at: <https://ojs.unud.ac.id/index.php/jmbk/article/view/112968>. Date accessed: 31 jan. 2025.
doi: https://doi.org/10.24843/MATRIK:JMBK.2024.v18.i02.p01.
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Articles
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