PENCITRAAN KAWASAN WISATA KUTA LOMBOK TENGAH

Abstract

This research is descriptive, where the essence isability in displaying “a
picture” of tourism phenomenon from the past, the present, to the future. Therefore,
qualitative approach is good choice. The respondent are tourists which had
determined by quote sampling and for the stakeholders determined by purposive
sampling. Moreover, the data is gathered by observation, interview, questionnaire,
literature review, documentation and focus group discussions which analyzed by
qualitative-interpretative and quantitative with Likert scales. Thus, all analysis were
presented in diagram, chart, picture, photo, and narration or statements as well.
Based on The tourists image (pre—in site—post) visiting shown a positive
trend, positive image were increasing and decreasing in negative image. The
components of image for international tourist dominated by functional—psychology
patterns, unique—holistic as its attributes. Differs to domestic tourist where
psychology—functional as the pattern and, the attribute were similar to international
tourists. Based on image formation, Kuta Lombok Tengah destination mainly formed
by organic image, but modified imagery were not significantly contribute. Finally,
several aspects which must be put on top priority in terms of tourism image
improvement are accessibilities, amenities, the cleanliness of the beaches and the
aggressively of the hawkers as well