Strategies and Business Models of Sharing Economy: MSMEs Digital Creativity
Abstract
This study aims to explore the business strategy of Pesan Antar and present its business model by referring to the economic sharing model between Micro, Small and Medium Enterprises (MSMEs). The analysis of this study uses the ethnometodology method. The findings of this study are Pesan Antar has done a branding strategy before business activities begin. The strategy to maintain the loyalty of the courier, Pesan Antar applies a profit sharing and bonus mechanism, also implementing family culture to run business. Strategy to maintain business growth, Pesan Antar introducing other MSME products (though not yet a partner) no "fees" become a partner. To maintain customer loyalty, Pesan Antar strategy are “the rate” charged to customers is per region and order system using social media (not an application). Pesan Antar match with Type I economic models sharing among MSMEs Choi et al. (2014).
Keywords: Business strategy, economic sharing model, MSMEs, digital creativity
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References
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Tambunan, T. (2009). Women Entrepreneurship in Asian Developing Countries: Their development and main constraints. Journal of Development and Agricultural Economics, 1(2), 27–40.
Yunus, Mahmud. (2017). Go-Jek Sebagai Simbol Perubahan Sosial Dan Ekonomi Di Kota Tegal. Equilibria Pendidikan. Jurnal Ilmiah Pendidikan Ekonomi, 2(2), 2017. 40-49. https://dx.doi.org/10.26877/ep.v2i2.2133
Amajida, F. D. (2014). Kreativitas Digital Dalam Masyarakat Risiko Perkotaan : Studi Tentang Ojek Online “ Go-jek ” Di Jakarta. INFORMASI Kajian Ilmu Komunikasi, 46(1), 115-128. https://doi.org/10.21831/informasi.v46i1.9657
Amelia L., Arfianto .P ., Muhammad R H., & Zihan S. (2016). Studi Kualitatif Respon Kebijakan Terhadap Transportasi Berbasis Aplikasi Di Jakarta: Kajian Singkat Dan Rekomendasi. The Indonesian institute.
Anwar, F., Tri H. A., & Sahmin. N. (2015). Internalisasi Nilai-nilai Budaya Gorontalo “Rukuno Lo Taaliya” dalam Penetapan Harga Jual pada Pedagang Tradisional di Kota Gorontalo. Jurnal Akuntansi & Auditing 12(2), 89-109. https://doi.org/10.14710/jaa.12.2.110-122
BPS. (2017). Statistik Daerah Bangkalan.
Choi, H. R., Min J. C., Kangbae .L., Soon G. G. H., & Chae .R .W. (2014). The Business Model for the Sharing Economy between SMEs. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 11, 625–634. https://doi.org/10.9723/jksiis.2016.21.5.041
Detikfinace. 2019. Cara Daftar GO-Food Online, Biaya, dan Lama Proses. Retrieved from https://finance.detik.com/ekonomi-bisnis/d-4609392/cara-daftar-go-food-online-biaya-dan-lama-proses. Accessed date September 21, 2019.
Eko, M. (2018). Dishub Agendakan Diskusi Dengan Layanan Ojek Online. Retrieved from http://www.bangkalankab.go.id/v4/?page=detail-berita&id=751. Accessed date, June 12, 2018.
Ellizabeth, C. T. (2015). Evaluasi Dan Perancangan Model Bisnis Berdasarkan Business Model Canvas. AGORA.3(1).
Hendrastomo, G., Nur, E. J., V, I. S. P., Mirza, A., Astri, T. F., & Taufiq, T. H. (2016). Dilema Sosial Ojek Online (GOJEK). Fakultas Ilmu Sosial Universitas Negeri Yogyakarta.
Hutabarat, D. (2018). ”Sharing Economy" Tumbuh di Tengah Ketidak efisienan. Retrieved from https://www.kominfo.go.id/content/detail/12412/sharing-economy-tumbuh-di-tengah-ketidakefisienan/0/berita_satker. Accessed date, June 20, 2018.
Ihsannudin. (2011). Potensi Dan Konsentrasi Sebaran Usaha Kecil Dan menengah Di Kabupaten Bangkalan. Jurusan Agribisnis Fakultas Pertanian Universitas Trunojoyo. Seminar Nasional Revitalisasi Peran UMKM dalam Pembangunan Melalui Penguatan Sektor Agroindustri, 23 November 2011, UNS Surakarta.
Iqbal. M. (2011). Pengembangan Masyarakat Sebagai Upaya Pencegahan Kejahatan di Wilayah Pengembangan Jembatan Surabaya- Madura (Aplikasi Community Development Crime Prevention). Jurnal Kriminologi Indonesia, 7(II), 228-243.
Kamayanti, A. (2016). Metodologi Penelitian Kuantitatif Akuntansi Pengantar Religiositas Keilmuan. Yayasan Rumah Peneleh.
Maika MR. (2013). Model Ekonomi Berbagi “Mobile-Seco” (Platform Multi-Sided Markets) Sebagai Ekosistem Sosio-Ekonomi Islami. Iqtishoduna, 1(2), 47-55. https://dx.doi.org/10.18860/iq.v12i2.3946
Maika MR. (2016). Model Bisnis Pembelian Kolektif (Crowdfunding) Jual Beli Salam (Pesanan) Petani Dan Warga Perumahan. Seminar Nasional Agribisnis dan Pengembangan Ekonomi Perdesaan III.
Muhktar, S., & Muchammad, N. (2011). Peran Serta Masyarakat Bangkalan Dalam Mengusahakan Peningkatan Perekonomian. Jurnal Sosial Humaniora, 4(1), 84-95. https://doi.org/10.12962/j24433527.v4i1.641
Omjek.ORG. (2019). Contoh Surat Kontrak GO-FOOD untuk Memasukkan Toko ke Gojek. Retrieved from https://omjek.org/contoh-surat-kontrak-go-food untuk-memasukkan-toko-ke-gojek/. Accessed date September 21, 2019
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Elex Media Komputindo
Paquette, H. (2018). Social Media as a Marketing Tool: A Literature Review. University of Rhode Island DigitalCommons@URI Retrieved from http://digitalcommons.uri.edu/tmd_major_papers. Accessed date February 14, 2018
Putra, F. (2018). Sharing Economy ke Cooperative Economy. Retrieved from https://ekonomi.kompas.com/read/2017/10/23/070203126/dari-sharing-economy-ke-cooperative-economy. Accessed date June 25, 2018.
Safira, F. (2018). The Phenomenon of Sharing Economy, Sharing or Collaborative Consumption is a form of a New Business Model that is Built Based on the Concept of Resource Sharing. Retrieved from https://dev.ppm-manajemen.ac.id/blog/artikel-manajemen-18/post/the-phenomenon-of-sharing-economy-1255. Accessed date June 20, 2018
Salim, B., & John, J. O. I. I. (2017). Transformasi Model Bisnis Go-jek Untuk Keuanggulan-Kompetitif Dalam Perkembangan Ekonomi-Berbagi Dari Sudut Pandang Pelanggan. Journal of Business & Applied Management, 10(2), 106–123. https://doi.org/10.30813/jbam.v10i02.931
Setiawan, A. R. (2019). “Malo” dan Penegakan Karakter Kejujuran: Tafsir Budaya(wan) Madura atas “Sisi Gelap” Pengelolaan Keuangan Daerah. Jurnal Ilmiah Akuntansi dan Bisnis, 14(2), Juli 2019 252-264. https://doi.org/10.24843/JIAB.2019.v14.i02.p10
Suprijati, J., & Ainul, Y. (2017). Pertumbuhan Ekonomi Di Kabupaten Bangkalan Setelah Adanya Pembangunan Jembatan Suramadu (Analisi Teori Harrod-Domar). Develop Vol 1, No 1 (2017). https://dx.doi.org/10.25139/dev.v1i1.294
Tambunan, T. (2009). Women Entrepreneurship in Asian Developing Countries: Their development and main constraints. Journal of Development and Agricultural Economics, 1(2), 27–40.
Yunus, Mahmud. (2017). Go-Jek Sebagai Simbol Perubahan Sosial Dan Ekonomi Di Kota Tegal. Equilibria Pendidikan. Jurnal Ilmiah Pendidikan Ekonomi, 2(2), 2017. 40-49. https://dx.doi.org/10.26877/ep.v2i2.2133
Published
2020-05-18
How to Cite
RIMAWATI, Yuni; SULA, Atik Emilia.
Strategies and Business Models of Sharing Economy: MSMEs Digital Creativity.
Jurnal Ilmiah Akuntansi dan Bisnis, [S.l.], v. 15, n. 2, p. 187-201, may 2020.
ISSN 2303-1018.
Available at: <https://ojs.unud.ac.id/index.php/jiab/article/view/54918>. Date accessed: 20 apr. 2024.
doi: https://doi.org/10.24843/JIAB.2020.v15.i02.p04.
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